TTEC602 Big Data for Business : Oyster Smart-card Ticketing System

TTEC602 Big Data for Business : Oyster Smart-card Ticketing System

Question:

How Is Big Data Used In Practice?
 
TfL use Big Data analytics in three main ways: mapping customer journeys, managing unexpected events and providing personalized travel information. Let’s look at each area in turn.
The introduction of the Oyster smartcard ticketing system in 2003 has enabled a huge amount of data to be collected about precise journeys that are being taken. Passengers top up the cards with money or purchase a season ticket and then hold them against a touch point to gain access to buses and trains. In 2014, TfL were the first public transport provider to accept contactless payment cards for travel, and now customers have a no-preparation-required alternative to the Oyster card, where they can simply touch and travel with their contactless bankcard. The Oyster and contactless ticketing systems generate 19 million taps each day that can be used for analysis.
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