Task Solutions-Report on Telecommunication Industry MGMT223

Task Solutions-Report on Telecommunication Industry MGMT223

Enterprise Innovation
Telecommunication industry
Overview
 In this frequently changing era of technology, to stay
competitive and sustainab …

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Enterprise Innovation
Telecommunication industry
Overview
 In this frequently changing era of technology, to stay
competitive and sustainable, it is essential for every organization
to have the ability to implement innovative environment.
 In order to achieve politically and practically effective
ambitious policy goals, it is vital to promote innovative
environment.
 It helps organization to create new market, business
opportunities and winning strategies.
 This presentation reflects the importance of implementing
enterprise level innovation in terms of PTW, PNTL innovative
strategies.
Task 1
The industry selected to conduct the task is Telecommunication industry
 The main innovative companies in New Zealand’s telecommunication industry are-
 Spark
 2Degrees
 Skinny.
Task 1 (contd.)
 Spark NZ has implemented unique agile practice for
ignite growth and innovation.
 The company has SevOne data platform with effective
career growth ability to collect, analyze and visualize
network performance data.
 The company uses NPM tool set to drive towards better
TCO so that operational cost can be reduced.
 In fact, from industry level leading vendors, the company
follows NPM solutions.
Task 1(contd.)
 The other selected company is Skinny.
 This is an innovative company within the industry because it
provides 1.25 Gb / 200 min / Unlimited text / Price:
$16/month phone plan calls.
 The company is highly innovative because of its great
network support, super low prices and award-winning
services.
Task 2 – Rule of innovation
Rule of innovation
 There are different rules of innovations available, used
by different large companies.
 For three different companies, the rule of innovation
are also different.
 The stages of innovation that are to be covered are
ideation, project selection, product development,
commercialization.
Task 2(contd.)
For Spark NZ
 The rule of innovation followed is-
 Rule 1- Innovation is never a single event
 Rule 3- At first ask the correct question
 Rule 6- Disruptive innovation needs new business model
to support
Task 2(contd.)
For company – 2Degrees
 Rule 1- Innovation is never a single event
 Rule 8- In the digital age, company needs to use platform for accessing ecosystem
 Rule 2- Innovation is a combination
 Rule 9- Collaboration is the new competitive advantage
Task 2(contd.)
For company 3- Skinny New Zealand
 Rule 2- Innovation is a combination
 Rule 9- Collaboration id the new competitive advantage
 Rule 5- Leverage open innovation for expanding the
capabilities
 Rule 7- Innovate the core the 70/20/10 rule
Task 3- R adical, semi-radical, and
incremental innovations
 Within the industry, the company follows radical, semi radical and incremental
innovations from the innovators. The features of the innovations are again different
from each other.
Radical innovation
 The Spark NZ company have cemented the way for modern phone call services
market and the merging of other features with sensor technology has given
innovative improvement areas
Task 3- R adical, semi-radical, and
incremental innovations
 Semi radical innovation
 The existing business model of Spark NZ has been changed
to recover the business efficiency and to give adequate
competitive support in the market ( Monroe-White & Zook ,
2018 )
 Only the customer service business area of 2Degrees has
changed which is another example of semi-radical innovation
(Shaporova & Tsvettsykh , 2019 )
 Another example of semi radical technology is kind of
technology that is relies on existing knowledge regarding
technology ( Azin , 2020 )
Task 3- R adical, semi-radical, and
incremental innovations
 2degrees follow incremental innovation with their phone calls
planning ( Lin , Li & Jabari, 2019 )
 Spark is innovating followed by incremental innovation. The
company includes creative work environment, encourages diversity
and provides proper tool to motivate the team members ( Brown,
2018 )
 Skinny has launched their game changing new model through
the new online mobile platform. The feature of the platform is still
improving
Task 4
PTW strategies
 Playing to win strategy is defined as a strategy of the
innovation leader which is dependent on semi radical innovation. In
order to be ahead of competition, there are many companies that
invests a lot in new business models and technologies ( Frolova et
al., 2021 )
 The PNTL is a strategy that gives an incremental innovation
for maintaining the company’s stay within the existing environment
(Koivula , Villi & Sivunen , 2020 ).
Task 4 (contd.)
 2Degrees company has play not to lose (PNTL) strategy
because they believe in incremental continuous improvement
instead of straight improvement (Jiang , Hu & Wang, 2019 )
 The Skinny NZ company follows play not to lose
(PNTL) strategy because they also believe in continuous
improvement by incrementally modifying the existing
models (Judmayer et al. 2019 )
References
 Azin , K. (2020). How pay-to-win makes us lose: introducing minors to gambling through loot boxes. BCL Rev. , 61 , 1577.
 Brown, T. M. (2018). Playing to Win: Applying Cognitive Theory and Gamification to Augmented Reality for Enhanced Mathematical Outcomes in
Underrepresented Student Populations (Doctoral dissertation, Virginia Tech).
 Frolova , L., Zhadko , K., Ilyash , O., Yermak , S., & Nosova , T. (2021). Model for opportunities assessment to increase the enterprise innovation
activity. Business: Theory and Practice , 22 (1), 1-11.
 Jiang, S., Hu, Y., & Wang, Z. (2019). Core firm based view on the mechanism of constructing an enterprise innovation ecosystem: A case study of
Haier Group. Sustainability , 11 (11), 3108.
 Judmayer , A., Stifter , N., Zamyatin, A., Tsabary , I., Eyal , I., Gazi, P., … & Weippl , E. R. (2019). Pay-To-Win: Incentive Attacks on Proof-of-Work
Cryptocurrencies. IACR Cryptol . ePrint Arch. , 2019 , 775.
 Koivula , M., Villi, M., & Sivunen , A. (2020). Creativity and innovation in technology-mediated journalistic work: mapping out enablers and
constraints. Digital journalism , 1-18.
 Lin, D., Li, L., & Jabari, S. E. (2019). Pay to change lanes: A cooperative lane-changing strategy for connected/automated driving. Transportation
Research Part C: Emerging Technologies , 105 , 550-564.
 Monroe-White, T., & Zook, S. (2018). Social enterprise innovation: A quantitative analysis of global patterns. Voluntas : International Journal of
Voluntary and Nonprofit Organizations , 29 (3), 496-510.
 Mustafa, H. K., & Yaakub , S. (2018). Innovation and technology adoption challenges: impact on SMEs’ company performance. International Journal
of Accounting , 3(15), 57-65.
 Shaporova , Z. E., & Tsvettsykh , A. V. (2019, May). Model of the agricultural engineering enterprise innovation program development. In IOP
Conference Series: Materials Science and Engineering (Vol. 537, No. 4, p. 042063). IOP Publishing.

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