Target Market of Ubers Eats

Target Market of Ubers Eats

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MGMT 740 Leading Effective Teams

Questions:

Company Ubers Eats 

Identification of target markets and internal influences

  1. Describe markets and primary target market in terms of demographics, psychographics, and or buyer behavior
  2. Are there any potential secondary target markets that you would recommend for this product? Describe these segments in terms of demographics and how they would be segmented.
  3. Does the product/brand/or service satisfy different needs or wants?
  4. Is the product suited for different or distinct personality types, or lifestyles?

Marketing strategies and marketing communications analysis used by the company that sells the brand, product, or service/recommendations for the company.

  1. Name at least two marketing strategies, or communications media strategies used that may have contributed towards helping a consumer decide to buy this product, brand, or service.
  2. Make recommendations that are the result of all the research above. State why you believe these recommendations will increase the number of consumers buying this product in the future.
  3. If the company already has a plan for increasing consumer usage, state the plan and why you think it will work, or not.
  4. If no changes are suggested on any of the information you found in your research, then explain why the company’s consumer strategies will be “spot on” in future growth.

MGMT 740 Leading Effective Teams

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