Repositioning Strategies of a Bra

Repositioning Strategies of a Bra

$20 Bonus + 25% OFF

Securing Higher Grades Costing Your Pocket?
Book Your Assignment at The Lowest Price
Now!

Students Who Viewed This Also Studied

MKTG 3207 Integrated Marketing Communication

Task:

This assignment requires the group to analyze the Oatly case provided below and develop the structure for an IMC campaign. The learning outcomes for this assignment are as follows:

• Evaluate behavioural and communication objectives in an IMC plan.

• Demonstrate positioning and repositioning strategies of a brand within an industry.

• Analyze various creative tactics and strategies in advertising.

Requirements

Each group will complete the following:

• Review the Case Study at the end of this assignment description.

• Discuss the marketing challenge for Oatly.

• Describe the target audience and include two personas (Chapter 3)

• Discuss the need to change consumer behaviour through the use of the AIDA model (Chapter 4)

• Discuss in detail the marketing, behavioural, and communications objectives to maintain existing clients and to attract new clients to Oatly (Chapter 5)

• Discuss the brand positioning, including a brand positioning statement (Chapter 6)

• Develop an IMC promotional campaign that discusses the following

o Creative theme (page 164-166)

o Proposed new slogan or tagline for Oatly (page 166)

o Message appeal (page 170-176)

o Source characteristics (page 177-183)

o Creative execution style (page 187-192

o Message structure (page 193-197)

o Design elements (page 197-199)

• Concluding thoughts for the campaign.

Instructions on Deliverables

• The group will present their analysis in a report, 4-6 pages in length, single-spaced (not including the title page or references list). The report will include:

▪ Title page

▪ Executive summary (brief overview of the report’s contents)

▪ Introduction

▪ Research and analysis of the required elements listed above

▪ Conclusion

▪ A single ad design for your IMC campaign (use of Adobe Creative Cloud apps is recommended, but not mandatory)

▪ APA in-text citations and APA reference page (if you cite, you need to prove it)

• Please proofread and edit your work before submitting it (up to 20 percent of the grade may be deducted for errors). Consider using Grammarly, Ginger, or WhiteSmoke to aid proofreading and editing. However, remember that the best way to catch errors is to reread your work before submitting it or have another person proofread your work.

• Please submit through the Dropbox in DC Connect. Turnitin will be activated on the Dropbox, and students are expected to follow the college guidelines for academic honesty.

• Late assignments will be penalized at a rate of 20% per day (including weekends). If the assignment has not been submitted within three days following the due date, it will be assigned a grade of “0”.

Case – Oatly: Milk That Oat

Oatly was founded by a scientist in Sweden who was looking for innovative and environmentally friendly alternatives to milk products. By 2016, Oatly had entered the North American market but mainly in the United States. Specifically targeting health food stores and higher-end coffee shops, Oatly’s products were a hit with customers.

Oatly’s meteoric rise is partly thanks to introducing its product to coffee shops around the world.

The company’s main product is oat milk made through a relatively simple process of blending oats and water, adding some enzymes, and then removing fibres. What remains has a taste and consistency very close to cow’s milk. As a result, the alternative product has been gaining awareness and popularity. The other reason for Oatly’s success is the increased popularity of plant-based products. With consumers becoming more willing to wrap their heads around eating a Beyond Meat burger or breakfast sandwich, other food options are also becoming more palatable, with one critical requirement: that they taste good. If this condition is met, consumers today seem very willing to look at alternative products, especially ones that don’t derive from a food supply that is heavily animal-focused.

Despite the positive reviews of the taste and consistency of their oat milk, Oatly has struggled to create a stable foothold in the Canadian market. Even though awareness is high in the US and Europe, it struggles with its marketing communications in Canada. A CBC investigation looking into the popularity of oat milk included a reference to Oatly as a pioneer in the industry. Still, when it looked at the marketing of oat milk products, Oatly was not included. Therefore, Oatly has an incredible product, but its ability to raise awareness in Canada has been low to this point.

Clearly, Oatly is in need of your assistance to develop an IMC campaign for the Canadian marketplace

MKTG 3207 Integrated Marketing Communication

Answer in Detail


Solved by qualified expert

Get Access to This Answer

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

20 More Pages to Come in This Document. Get access to the complete answer.

If there is any brand in the world that strongly believes in on-time delivery of assignment help services then it is our company. MyAssignmenthelp.com comprises of highly qualified writers who can complete any academic assignment help material prior to the deadline. Students from various countries like US, UK and Australia seek online assignment help from us due to our punctuality. Our 3000+ team of expert assignment writers ensure timely delivery of assignment help material, without compromising on content quality. Our positive brand image encourages students to avail a number of our services. Custom essay help, homework help or dissertation writing services are to name a few. You can stay connected with us through 24×7 online chat support facility.

More MKTG3207 MKTG 3207 Integrated Marketing Communication: Questions & Answers

Task A creative approach is often the only way to cut through the clutter. Your task is to develop a creative campaign idea for a small-to-medium organisation( NISBETS express catering equipment, 258 NORMANBY ROAD, SOUTH MELBOURNE) in your local area. Using a “consumer insight”, one of t …

View Answer

ResMarket Pty is a Sydney based market research firm.  The company has decided to adopt new technologies to enhance their marketing research activities for their clients and to remain competitive in the market. However, there are still scepticisms because of the cost of the technologies.   …

View Answer

Question 1. From your knowledge of ‘Future of Retail’, explain why this ‘curated shopping experience’ will or will not last in Australia or the country where you are currently located?   Please type your response here:
Question 2.  If the concept of ‘curated …

View Answer

Assessment Detail
You are to deliver a business report that focuses on food service. You have noticed that many busy people are unable to dine in store. Also, many restaurants and cafes have enabled takeaway orders so that they can continue to operate business during the COVID19 pandemic. Foods are …

View Answer

Content Removal Request

If you are the original writer of this content and no longer wish to have your work published on Myassignmenthelp.com then please raise the
content removal request.

Choose Our Best Expert to Help You

Still in Two Minds? The Proof is in Numbers!

33845 Genuine Reviews With a Rating of 4.9/5.

English

Essay: 4 Pages, Deadline:
9 days

Very good paper, included everything and helpful. I got a grade on the essay, received a 100 on my paper. I highly recommend this website!

User ID: 6***89 United States

Marketing

Assignment: 10 Pages, Deadline:
11 days

Excellent job. Very timely. Customer service was top-notch. Even my lecturer was impressed.

User ID: 8***83 Canada

Management

Assignment: 7 Pages, Deadline:
9 days

I am very happy when I get marks I feel very verry good I got good marks thank u so much for helping me

User ID: 5***67 Canada

Project Management

Essay: 9 Pages, Deadline:
1 day

was a part of my programme management curs level 5 i passed it with 85% and that is soo good for me, thank you

User ID: 7***04 Birmingham, Great Britain

Management

Thesis: 1.8 Pages, Deadline:
6 days

Very good job I am very happy when I get marks I very very happy thank u so much for helping me

User ID: 5***67 Canada

Mechanical Engineering

Programming: 6 Pages, Deadline:
15 days

was in time good experience, hope would have scored good grades. Good maintained and very much friendly service.

User ID: 6***39 United Kingdom, Great Britain

Management

Essay: 6 Pages, Deadline:
5 days

excellent work thank you i will always use this website and tell and advise my friends and colleagues about you guys but there must be more discounts …

User ID: 7***75 Kuwait

HRM

Programming: 2 Pages, Deadline:
4 days

all work done well with good referencing and proper words i got a very good score for this particular course and i am happy about that. thank you so …

User ID: 8***18 United Kingdom, Great Britain

HRM

Assignment: 3.6 Pages, Deadline:
3 days

submitted my work and the lecture acknowledge my work saying that it was good and i did a very good work.

User ID: 8***18 United Kingdom, Great Britain

Management

Assignment: 16 Pages, Deadline:
16 days

Very supporting and helpful, I am happy to express that the assignment and writing is very good and helped me to achieve good achievement in study.

User ID: 4***58 Malaysia

English

Essay: 4 Pages, Deadline:
9 days

Very good paper, included everything and helpful. I got a grade on the essay, received a 100 on my paper. I highly recommend this website!

User ID: 6***89 United States

Marketing

Assignment: 10 Pages, Deadline:
11 days

Excellent job. Very timely. Customer service was top-notch. Even my lecturer was impressed.

User ID: 8***83 Canada

Management

Assignment: 7 Pages, Deadline:
9 days

I am very happy when I get marks I feel very verry good I got good marks thank u so much for helping me

User ID: 5***67 Canada

Project Management

Essay: 9 Pages, Deadline:
1 day

was a part of my programme management curs level 5 i passed it with 85% and that is soo good for me, thank you

User ID: 7***04 Birmingham, Great Britain

Management

Thesis: 1.8 Pages, Deadline:
6 days

Very good job I am very happy when I get marks I very very happy thank u so much for helping me

User ID: 5***67 Canada

Mechanical Engineering

Programming: 6 Pages, Deadline:
15 days

was in time good experience, hope would have scored good grades. Good maintained and very much friendly service.

User ID: 6***39 United Kingdom, Great Britain

Management

Essay: 6 Pages, Deadline:
5 days

excellent work thank you i will always use this website and tell and advise my friends and colleagues about you guys but there must be more discounts …

User ID: 7***75 Kuwait

HRM

Programming: 2 Pages, Deadline:
4 days

all work done well with good referencing and proper words i got a very good score for this particular course and i am happy about that. thank you so …

User ID: 8***18 United Kingdom, Great Britain

HRM

Assignment: 3.6 Pages, Deadline:
3 days

submitted my work and the lecture acknowledge my work saying that it was good and i did a very good work.

User ID: 8***18 United Kingdom, Great Britain

Management

Assignment: 16 Pages, Deadline:
16 days

Very supporting and helpful, I am happy to express that the assignment and writing is very good and helped me to achieve good achievement in study.

User ID: 4***58 Malaysia

Have any Query?

QUALITY: 100% ORIGINAL PAPER – NO PLAGIARISM – CUSTOM PAPER
error: Content is protected !!