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N120 International Business
Tasks:
Introductions:
Select an international strategic alliance of your choice within the airline/aviation sector (bilateral of multilateral) and provide a critical assessment with the use of relevant examples how the international strategic alliance has helped both partners achieve their objectives.
Notes for undertaking the assignment:
The report should;
Demonstrate a critical review of the literature related to the use of international strategic alliances in foreign market expansion.
Demonstrate an understanding of the motivations behind the formation of the selected International strategic alliance.
A critical assessment of the benefits and challenges of the international strategic alliance selected to the partners involved.
Propose a suitable alternative market entry strategy in your recommendations.
Title Page
Table of Content (excluded from the word count)
Executive summary-200 words (excluded from the word count)
Introduction-200 words
Literature Review-1300 words
Analysis and discussion-1300 words
Conclusions-200 words
References (excluded from the word count)
Bibliography (excluded from the word count)
Appendix-please use sparingly (excluded from the word count)
Formatting And Layout
Please note the following when completing your written assignment:
1.Writing: Written in English in an appropriate business/academic style
2.Focus: Focus only on the tasks set in the assignment.
3.Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using Harvard referencing throughout is also provided.
4.Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.
5.All referencing should be in Harvard style.
Generic Assessment Criteria
In accordance with the Framework for Higher Education Qualifications, at the end of Level 5 students will be expected to have developed sound knowledge and critical understanding of the well-established concepts and principles in their field of study, and of the way in which those principles have developed.
They will have learned to apply those concepts and principles more widely outside the context in which they were first studied, including, where appropriate, the application of those principles in an employment context. They will have knowledge of the main methods of enquiry in the subject area, and ability to evaluate critically different approaches to problem solving. They will possess an understanding of the limits of their knowledge, and how this influences their analyses and interpretations. They will be able to use a range of established techniques to initiate and undertake critical analysis of Information, and to propose solutions to problems arising from that analysis. They will be able to effectively communicate Information, arguments and analysis in a variety of forms to specialist and non-specialist audiences and deploy key techniques of the discipline effectively. They will be able to undertake further training, develop existing skills and acquire new competences that will enable them to assume significant responsibility within organisations. They will have the qualities and transferable skills necessary for employment requiring the exercise of personal responsibility and decision-making.
N120 International Business
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