MKTG3060 International Marketing: Domestic Marketing Activities

MKTG3060 International Marketing: Domestic Marketing Activities

Question:

The impact of COVID-19 pandemic on the chosen company, its domestic / home market, and, the selected geographic market(s).  these must include: the macro business and operating environment (Political, Economic, Socio-cultural, Technological, Environmental and Legal factors), and, the micro environment (internal, customer markets, competition, marketing mix and supply chain factors).

Need to make an assessment on how COVID-19 pandemic has changed the markets and how the company will need to operate in the new COVID-19 environment.These will need to be substantiated with official and academic sources and references.

Explain the Wheel of International Marketing with reference to: (1) the chosen company; (2) environments and situations this company is operating in; and, (3) its ambitions to grow outside its domestic market.

International marketing activities of the company (where & how is the company currently conducting its non-domestic marketing activities?).

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