MKTG3060 International Marketing and Mix Strategies

MKTG3060 International Marketing and Mix Strategies

Task:

For this assessment task, you will use your selected company and country chosen for Assessment Task 1. Define the market characteristics and design the International Marketing Mix Strategies to support the company’s international marketing decisions.
Notes for your assessment task
Prepare this task in a report format with a title page, executive summary, table of contents, introduction, market characteristics, international marketing mix strategies (i.e., product, place, price, promotion), conclusion and reference list.
The report must be explained with theoretical justifications and practical examples with appropriate citations.
You need to have citations/references of at least eight (8) recent and relevant journal articles, and your textbook.
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QUALITY: 100% ORIGINAL PAPER – NO PLAGIARISM – CUSTOM PAPER
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