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MKTG209 Digital Marketing:The Connected Space
Question:
Task Instructions
You are now convinced that your key competitor in the superannuation industry is AustralianSuper. Write a report that critically compares, contrasts, and evaluates the differences and the similarities between the types of digital marketing practices utilised by AustralianSuper and UniSuper.
Outline any advantages that AustralianSuper currently holds and show how these advantages could be adopted by UniSuper to further enhance its current position in the market.
Do not forget to examine key areas such as, social media, online reputation management and mobile marketing.
Task Structure
1.Executive Summary
Write a summary of the report in terms of the purpose, method of data gathering used, most important findings and key recommendations. (100 approx. words)
2.Introduction
Introduce the issue at stake and how you intend to address them. (100 approx. words)
3.Social media
Think about how social media contributes to traffic and conversion rates. (230 approx. words)
4.Online reputation management
How the company’s reputation can be enhanced and managed (230 approx. words)
5.Mobile marketing
Any strategies to facilitate leverage mobile marketing. (230 approx. words)
Rubric: Reflective Report
Relevant LO/GAs |
Criterion (related to a single GA from the related LO – one GA per criterion |
Meet expectations |
|
GA5 LO2 Weight = 14 marks TL= 4 Learning stage = A |
Comparative analysis of UniSuper and AustralianSuper by showing concepts and knowledge in digital marketing. |
Very good comparative analysis of UniSuper and AustralianSuper by showing concepts and knowledge in digital marketing. |
Outstanding comparative analysis of UniSuper and AustralianSuper by showing concepts and knowledge in digital marketing. |
GA8 LO2 Weight = 14 marks TL= 4 Learning stage = A |
Comparative analysis of UniSuper and AustralianSuper by showing ability to locate, synthesise and organise relevant information to address the issue. |
Very good comparative analysis of UniSuper and AustralianSuper by showing ability to locate, synthesise and organise relevant information to address the issue. |
Outstanding comparative analysis of UniSuper and AustralianSuper by showing ability to locate, synthesise and organise relevant information to address the issue. |
GA4 LO3 Weight = 12 marks TL= 4 Learning stage = A |
Analysis of differences between UniSuper and AustralianSuper and demonstrating the ability to create comparative advantages for UniSuper. |
Very good Analysis of differences between UniSuper and AustralianSuper and demonstrating the ability to create comparative advantages for UniSuper. |
Outstanding Analysis of differences between UniSuper and AustralianSuper and demonstrating the ability to create comparative advantages for UniSuper. |
MKTG209 Digital Marketing:The Connected Space
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