MKTG209 Digital Marketing:Online Reputation Management

MKTG209 Digital Marketing:Online Reputation Management

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MKTG209 Digital Marketing:The Connected Space

Question:

Task Instructions

You are now convinced that your key competitor in the superannuation industry is AustralianSuper. Write a report that critically compares, contrasts, and evaluates the differences and the similarities between the types of digital marketing practices utilised by AustralianSuper and UniSuper. 

Outline any advantages that AustralianSuper currently holds and show how these advantages could be adopted by UniSuper to further enhance its current position in the market. 

Do not forget to examine key areas such as, social media, online reputation management and mobile marketing.   

Task Structure

1.Executive Summary

Write a summary of the report in terms of the purpose, method of data gathering used, most important findings and key recommendations. (100 approx. words)

2.Introduction

Introduce the issue at stake and how you intend to address them. (100 approx. words)

3.Social media

Think about how social media contributes to traffic and conversion rates. (230 approx. words)

4.Online reputation management

How the company’s reputation can be enhanced and managed (230 approx. words)

5.Mobile marketing

Any strategies to facilitate leverage mobile marketing. (230 approx. words)

Rubric: Reflective Report

Relevant LO/GAs

Criterion (related to a single GA from the related LO – one GA per criterion

Meet expectations

GA5

LO2

Weight = 14 marks

TL= 4

Learning stage = A

Comparative analysis of UniSuper and AustralianSuper by showing concepts and knowledge in digital marketing.

Very good comparative analysis of UniSuper and AustralianSuper by showing concepts and knowledge in digital marketing.  

Outstanding comparative analysis of UniSuper and AustralianSuper by showing concepts and knowledge in digital marketing.  

GA8

LO2

Weight = 14 marks

TL= 4

Learning stage = A

Comparative analysis of UniSuper and AustralianSuper by showing ability to locate, synthesise and organise relevant information to address the issue.  

Very good comparative analysis of UniSuper and AustralianSuper by showing ability to locate, synthesise and organise relevant information to address the issue.

Outstanding comparative analysis of UniSuper and AustralianSuper by showing ability to locate, synthesise and organise relevant information to address the issue.

GA4

LO3

Weight = 12 marks

TL= 4

Learning stage = A

Analysis of differences between UniSuper and AustralianSuper and demonstrating the ability to create comparative advantages for UniSuper.

Very good Analysis of differences between UniSuper and AustralianSuper and demonstrating the ability to create comparative advantages for UniSuper.

Outstanding  Analysis  of differences between UniSuper and AustralianSuper and demonstrating the ability to create comparative advantages for UniSuper.

MKTG209 Digital Marketing:The Connected Space

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