MKT742 Management Leadership and Marketing : Business Reports

MKT742 Management Leadership and Marketing : Business Reports

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MKT742 Management, Leadership and Marketing

Task:

This module will seek to provide students with an in-depth understanding of qualitative and quantitative data analysis methods. Students will use the latest analytics software packages to digitally research defined problems and develop business reports that present this data in a coherent manner. They will study their application to both business and academic contexts. Students will learn to manipulate data from a variety of industry databases and social media sites such as Instagram and LinkedIn analytics. The module will focus on the analysis and interpretation of primary and secondary data.

Overall Aim of the Module

The overall aim of this module is to enable students to study and develop digital literacy skills in order to collect, analyse and report on data from a variety of digital sources. Specifically, the aims of the module are:

• To introduce students to Marketing Analytics as a key area of marketing

• To develop research and analysis skills to enable students to conduct an applied research project and present meaningful results

• To ensure that students have the necessary competencies to interrogate and analyse different types of data from a variety of digital sources

• To enhance and further develop knowledge, intellectual, professional and transferable skills that will help prepare students for employment

Successful students will be able to:

1 Recognise the role of Marketing Analytics and its importance in relation to making marketing management decisions

2 Critically evaluate various formats of data from a variety of digital sources whilst ensuring its reliability, validity and significance for marketing

3 Demonstrate an ability to display practical analysis competencies within agreed guidelines to complete a project

4 Source, plan and present digital market research information, both qualitative and quantitative, in an appropriate form to an intended audience.

MKT742 Management, Leadership and Marketing

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