MKT501 Marketing Management: Advertisement Campaign

MKT501 Marketing Management: Advertisement Campaign

$20 Bonus + 25% OFF

Securing Higher Grades Costing Your Pocket?
Book Your Assignment at The Lowest Price
Now!

Students Who Viewed This Also Studied

MKT501 Marketing Management

Question:

Section A: Case Study

Answer All Questions (10*2 = 20 Marks)

Case Analysis: Jeep Compass Of Fiat-Chrysler In India

American auto major Fiat-Chrysler has launched its first locally-made Jeep Compass at an attractive price of Rs 14.95-20.54 lakh with petrol and diesel options in its effort to make a mark in the domestic SUV market in India.

The 5-seater Compass, which is set to take on the Hyundai Creta, Mahindra XUV500, Renault Duster, Toyota Innova and the Tatas’ Hexa, is poised for a smooth run going by the initial response of over 5,000 firm bookings and 38,000 serious enquiries in the 40 days of its soft unveiling. Positioned in the same price bracket as these models, the Compass will eat into Rs 15-25 lakh premium SUV market that has been witnessing a lot of traction. And that FCA India is confident of higher volumes, going by the overwhelming response pre-launch, is reflected in fact that it advanced the launch by a couple of weeks.

Kevin Flynn, president and managing director of FCA India, said, “Due to the overwhelming public response to the Compass, coupled with a significant number of pre-bookings and enquiries we decided to advance the price announcement so that potential customers can finalise their purchase decisions.” “We will start retails from August 6. Analysing our prebookings data it has made sense for us to prioritise the deliveries of the diesel manual transmission variants, though the pre-launch bookings have been for the automatic 4-wheel drives. We’ll deliver petrol automatic transmission variants closer to Diwali,” Flynn added.

It has been rolled out from the company’s Ranjangaon plant on the outskirts of Pune, with 65% localization. The plant, with an annual installed capacity of 1.6 lakh units, is an exclusive manufacturing base for the Compass for all right-hand drive markers like Japan, Britain, Australia, South Africa and some European markets, Paul Alcala, chief operating officer at FAC Asia Pacific-ex-China, said.

Alcala said the company will focus on increasing the localization content more, such as the 85 per cent in China over the years, but stopped short of putting a figure. He also said the company plans to export almost 30-40 per cent of the production and gradually scale it up to 50 per cent over a period of time though they will be happy to sell as many units as possible here because “we consider India to a very key growth market in our growth strategy.”“Going forward, we want to make the powertrains and transmissions also here as currently we are importing the petrol engines. The diesel engine is locally produced, the petrol multi-air engine is currently imported as completely built units,” he said.

Available in 10 different variants in 1.4 litre petrol and 2 litre diesel, the Compass is available in both 4X2 and 4X4 versions. The company has a 3.6 lakh per annum unit engine plant in Ranjangaon. The vehicle boasts of over 50 safety and security features, including 6-airbags, Flynn said. The Compass will be retailed through 50 sales outlets, including FCA and Jeep Destination store across 47 cities. Flynn said the company will have 60 outlets very quickly. FCA entered the country last August with three CBU models-the iconic the Grand Cherokee, the Wrangler and Cherokee SRT. Asked about the volumes of these highly premium models since entry Alacala refused to quantify the volume but said the numbers can be more but with the massive price reduction after the GST things should look up.

On after-sales approach, Flynn said, through our Mopar (its global after-sales services and brand) networks we will be offering a 3-year/1 lakh km OEM warranty in addition, a complimentary road-side assistance package for three years. As much as 98 per cent of the spares are covered under our warranty, which is an industry first, Alcala said.

Questions

A. Assess the possibility of success or failure of this model in a country like India where the car market has become highly competitive as more brands are on the foray of entry to the country with similar model in the same category.

B. Analyze the auto-market in India based on the chart given above. The major market share holders are weak brands in other parts of the world. Comment.

Section B: Short Essay

Answer any Four (4) out of Six (6) Questions (4X10 = 40 Marks)

1. What is a product? Explain the details about product classification.

2. Explain the concept of individual product decisions.

3. Explain the major process involved in product line and product mix decisions.

4. Elaborate the significance of pricing and also explain the concept of new pricing strategies with real time examples.

5. Explain the 5 Ms in advertisement campaign. Briefly explain the various stages.

6. Define digital marketing. Briefly explain e-commerce models based on types of transactions.

MKT501 Marketing Management

Answer in Detail


Solved by qualified expert

Get Access to This Answer

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

21 More Pages to Come in This Document. Get access to the complete answer.

For all students who search the internet with phrases like ‘do my thesis paper’ or ‘write my thesis paper,’ MyAssignmenthelp.com is the best place to be at. We are the most popular thesis help online agency in Australia as we provide top-notch thesis papers at heavily discounted prices. Students can safely buy thesis papers from us without worrying about the quality.

More MKT501 MKT501 Marketing Management: Questions & Answers

Business Economics

This assignment’s purpose is to perform a country analysis and assessment of a new emerging market where rapid GDP growth has created attractive investment opportunities. There are two inter-related components of this assignment: a) Presentation b) Business Report You will form groups of 4 to …

View Answer

Management

Overall task: Individual presentation on a fiction text using the literary theory set for the week of your presentation. 1.    Provide an overview of the school of literary criticism 2.    Provide a very brief overview of the text you have chosen: title, author, plot an …

View Answer

Business Management

Describe a successful person one know or someone in the community.This could be a small business owner an executive a self-employed professional services provider or a high-growth entrepeneur. Write a brief description of the person and how they managed to scceed. What if  any advantages did he …

View Answer

CHCDIS002 Follow Established Person-Centred Behaviour Supports

Question:
Scenario – Elisabeth Devland
About Elisabeth: 48 years old.
Has recently had a cold and missed 3 days of work, but is well on the way to recovery and is expected to go back to work tomorrow. Her nose is very sore because of the extra nose blowing she has had. She is fin …

View Answer

Content Removal Request

If you are the original writer of this content and no longer wish to have your work published on Myassignmenthelp.com then please raise the
content removal request.

Choose Our Best Expert to Help You





Jane Mac

I am a professor of social science in the University of Southern California.

450 – Completed Orders

Hire Me

Still in Two Minds? The Proof is in Numbers!

38983 Genuine Reviews With a Rating of 4.9/5.

Business Law

Assignment: 1 Page, Deadline:
20 days

Good work but there missing w6 answer. moreover i think few questions required explanation i think can explain little more.

User ID: 8***63 Australia

Civil Law

Home Work: 6 Pages, Deadline:
7 days

Assignment delivered before the deadline. Great work by the team and appreciate the support.

User ID: 8***13 Canberra, Australia

Economics

Assignment: 3.2 Pages, Deadline:
3 days

The assisgnment was properly written with great content and structure. Thank You for the assistance.

User ID: 1***22 Canberra, Singapore

Management

Home Work: 2 Pages, Deadline:
9 days

I am glad to use assignment help. I get nice assignment help from the different trainers.

User ID: 4***45 Canberra, Australia

Psychology

Thesis: 1 Page, Deadline:
6 days

I am very satisfied the work your company does. My papers have never looked so good. Thank you very much for this.

User ID: 8***47 Canberra, Singapore

Management

Essay: 4.4 Pages, Deadline:
18 hours

Thank you for the effort of both the author and the expert. Thank you for the effort. The topic is excellent, and I hope to continue at this high leve …

User ID: 9***3 Canberra, Kuwait

HRM

Assignment: 3 Pages, Deadline:
4 days

very good paper, all aspects covered by the author, which was not easy given the scope

User ID: 3***61 Budapest, Hungary

Management

Home Work: 2 Pages, Deadline:
15 days

The information provided is very clear and used good examples and references. There are no grammatical mistakes at all and the standard of writing is …

User ID: 7***15 Berlin, Germany

Nursing

Assignment: 1 Page, Deadline:
5 days

Thank you for the quality assignment , I always trust and get good mark from assignment help . Thank you for helping .

User ID: 4***73 Berlin, Australia

Healthcare

Assignment: 8 Pages, Deadline:
3 days

I have passed my assignment. I got my assignment back on time. Thank you very much.

User ID: 6***42 Berlin, Australia

Psychology

Essay: 8 Pages, Deadline:
10 days

Good work. I will do business again. Great customer service. Greta expert…….

User ID: 8***51 Berlin, United Arab Emirates

Assignment

Home Work: 3 Pages, Deadline:
5 days

I love the work your company does. My papers have never looked so good. Thank you very much for this.

User ID: 5***00 Berlin, United States

Healthcare

Assignment: 4 Pages, Deadline:
5 days

I got a good grade on this paper thank you for help and I will order more papers

User ID: 7***29 Garden City, United States

Accounting

Programming: 2.8 Pages, Deadline:
3 days

like the work and the way of writing and the marks was good as i got 79 marks and i like the formate of the writing.

User ID: 6***31 Leichhardt, Australia

Management

Assignment: 7 Pages, Deadline:
5 days

the paper was well written and I passed thank you for your service I would pay again

User ID: 7***29 Garden City, United States

Economics

Assignment: 2 Pages, Deadline:
20 hours

The assignment was received on time and I have to check the assignment and will get back for the feedback thank you

User ID: 8***40 Vancouver, Canada

Accounting

Course Work: 0 Pages, Deadline:
11 hours

Everything was met and done perfectly! It hasn’t been graded but through the explanations, I was able to understand the assignment and how the expe …

User ID: 8***57 Vancouver, Canada

HRM

Assignment: 9 Pages, Deadline:
2 days

Got the great and satisfied result. Thank you the expert team. But the expert team need to write more real and work life example for each assignment i …

User ID: 4***0 Central District, Hong Kong

Management

Home Work: 9 Pages, Deadline:
2 days

Got the great and satisfied result for this assignment. Thank you the expert team, but give little suggest to the team, the assignment need to more re …

User ID: 4***0 Central District, Hong Kong

Management

Assignment: 8 Pages, Deadline:
8 hours

Really impressed by your work. the report really good. all the points are detailly explained and the report format looks great.

User ID: 4***87 Melbourne, Australia

Business Law

Assignment: 1 Page, Deadline:
20 days

Good work but there missing w6 answer. moreover i think few questions required explanation i think can explain little more.

User ID: 8***63 Australia

Civil Law

Home Work: 6 Pages, Deadline:
7 days

Assignment delivered before the deadline. Great work by the team and appreciate the support.

User ID: 8***13 Canberra, Australia

Economics

Assignment: 3.2 Pages, Deadline:
3 days

The assisgnment was properly written with great content and structure. Thank You for the assistance.

User ID: 1***22 Canberra, Singapore

Management

Home Work: 2 Pages, Deadline:
9 days

I am glad to use assignment help. I get nice assignment help from the different trainers.

User ID: 4***45 Canberra, Australia

Psychology

Thesis: 1 Page, Deadline:
6 days

I am very satisfied the work your company does. My papers have never looked so good. Thank you very much for this.

User ID: 8***47 Canberra, Singapore

Management

Essay: 4.4 Pages, Deadline:
18 hours

Thank you for the effort of both the author and the expert. Thank you for the effort. The topic is excellent, and I hope to continue at this high leve …

User ID: 9***3 Canberra, Kuwait

HRM

Assignment: 3 Pages, Deadline:
4 days

very good paper, all aspects covered by the author, which was not easy given the scope

User ID: 3***61 Budapest, Hungary

Management

Home Work: 2 Pages, Deadline:
15 days

The information provided is very clear and used good examples and references. There are no grammatical mistakes at all and the standard of writing is …

User ID: 7***15 Berlin, Germany

Nursing

Assignment: 1 Page, Deadline:
5 days

Thank you for the quality assignment , I always trust and get good mark from assignment help . Thank you for helping .

User ID: 4***73 Berlin, Australia

Healthcare

Assignment: 8 Pages, Deadline:
3 days

I have passed my assignment. I got my assignment back on time. Thank you very much.

User ID: 6***42 Berlin, Australia

Psychology

Essay: 8 Pages, Deadline:
10 days

Good work. I will do business again. Great customer service. Greta expert…….

User ID: 8***51 Berlin, United Arab Emirates

Assignment

Home Work: 3 Pages, Deadline:
5 days

I love the work your company does. My papers have never looked so good. Thank you very much for this.

User ID: 5***00 Berlin, United States

Healthcare

Assignment: 4 Pages, Deadline:
5 days

I got a good grade on this paper thank you for help and I will order more papers

User ID: 7***29 Garden City, United States

Accounting

Programming: 2.8 Pages, Deadline:
3 days

like the work and the way of writing and the marks was good as i got 79 marks and i like the formate of the writing.

User ID: 6***31 Leichhardt, Australia

Management

Assignment: 7 Pages, Deadline:
5 days

the paper was well written and I passed thank you for your service I would pay again

User ID: 7***29 Garden City, United States

Economics

Assignment: 2 Pages, Deadline:
20 hours

The assignment was received on time and I have to check the assignment and will get back for the feedback thank you

User ID: 8***40 Vancouver, Canada

Accounting

Course Work: 0 Pages, Deadline:
11 hours

Everything was met and done perfectly! It hasn’t been graded but through the explanations, I was able to understand the assignment and how the expe …

User ID: 8***57 Vancouver, Canada

HRM

Assignment: 9 Pages, Deadline:
2 days

Got the great and satisfied result. Thank you the expert team. But the expert team need to write more real and work life example for each assignment i …

User ID: 4***0 Central District, Hong Kong

Management

Home Work: 9 Pages, Deadline:
2 days

Got the great and satisfied result for this assignment. Thank you the expert team, but give little suggest to the team, the assignment need to more re …

User ID: 4***0 Central District, Hong Kong

Management

Assignment: 8 Pages, Deadline:
8 hours

Really impressed by your work. the report really good. all the points are detailly explained and the report format looks great.

User ID: 4***87 Melbourne, Australia

Have any Query?

QUALITY: 100% ORIGINAL PAPER – NO PLAGIARISM – CUSTOM PAPER
error: Content is protected !!