MKT301 Consumer Behaviour | Academic Integrity and Conduct Policy

MKT301 Consumer Behaviour | Academic Integrity and Conduct Policy

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MKT301 Consumer Behaviour

Question:

Task

Individually, you are required to prepare a reflective analysis based on your observation and its links with consumer behaviour theories covered in weeks 1 to 4. Refection requires you to observe, describe and make meaning of experiences closely.

Assessment Description

In this individual assessment, students will be given an opportunity to explore the complexities of consumer behaviour by observing and reflecting on situational and psychological factors influencing consumer decisions to purchase a product. This will enable students to demonstrate a broad knowledge of current issues in buyer/consumer behaviour.

Assessment Instructions

Individually, as an observer, you are required to attend two shopping trips with a family member or a friend.

During the first trip, you are required to observe how your family member or friend buys ‘convenience’ products: these are inexpensive products and usually require a minimum amount of effort on the part of the consumer to select and purchase it.

Whereas during the second trip, you are required to observe how your family member a friend buys ‘shopping’ products: these are products that are usually more expensive and are purchased occasionally, and consumers are more likely to compare several options to assess quality, cost, and features before making a purchase.

Please include at least two photos of both shopping trips in the appendices section to validate your observation. Please note that if no photos are supplied, your submission will be graded as zero.

Assessment Information

This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.

Based on your observation from both of the above shopping trips, you are required to write a reflective analysis in which you must consider theories and concepts related to consumer behaviour discussed in weeks 1 to 4. More specifically, you must reflect on the following aspects:

  • Provide a concise overview of the shopping trips and products purchased by your family member or a friend.
  • Identify, reflect and compare motivational factors for the purchase of both shopping trips.
  • Identify, reflect and compare the type of involvement and resources that consumers typically use to buy these products;
  • Identify, reflect and compare exposure, perception and stimuli elements that influenced your family member or a friend to buy these products.

Assessment Submission

This file must be submitted as a ‘Word’ file to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. MyKBS will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the MyKBS error message. You are also encouraged to submit your work well before the deadline to avoid any possible delay involving the Turnitin similarity report or any other technical difficulties that may occur.

KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.

What is academic integrity and misconduct?

What are the penalties for academic misconduct?

What are the late penalties?

How can I appeal my grade?

MKT301 Consumer Behaviour

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