2. Persona Development: Based on the information you had outlined in section 5.1, use the persona overview template provided in class, and develop one (1) persona for the ‘typical’ target audience for this campaign. This section should be one (1) page in length, well researched and supported with references.
Campaign Purpose and Objectives
Objectives: What are the objectives of the campaign? These must be in the S-M-A-R-T format.
Key Message: What is the key message that this campaign will communicate to the target audience? How will you position the brand ‘top of mind’ for your audience? Briefly outline the message and describe in detail the reasoning behind it.
Social Media Marketing
2. Develop a schedule showing social media channels and dates.
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