The purpose of this individual assessment is to provide students with an opportunity to demonstrate their ability to identify and explain the fundamentals of IMC and its role in the overall marketing strategy by analysing a wide range of IMC problems and apply IMC concepts and principles to formulate solutions.
Assessment Instructions Pitching is an essential skill required for marketing and advertising agencies to secure new clients or convince clients to embrace their ideas. In addition, internal marketing teams often need to pitch their ideas to management and other stakeholders to gain support for new strategies and directions. Begin this assessment by considering the campaign you want to undertake.
What will this campaign achieve, and why is it important? Presume that you are trying to convince the brand to adopt your proposed IMC approach in this pitch. A pitch is a professional presentation with clear and professional language supported by appropriate visual aids.
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