MGT4023 Strategic Management : Unique Arguments Analytical

MGT4023 Strategic Management : Unique Arguments Analytical

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MGT4023 Strategic Management

Task:

Module subject: Strategic management

Assignment: write a 3,000-word essay (excluding references and appendices; marks may be deducted if you exceed the word limit by more than +10%) based on the material covered in class. The objective is to perform a strategic analysis of an organisation and to make recommendations how to improve its positioning/performance.

Company of choice: LEGO

Essay musts

  • Use concepts, theories, and frameworks from the course with the support of relevant literature.
  • the essay should clearly be linked to materials discussed in class
  • In all cases, material used should be fully referencedand sources acknowledged.

Components

Describe and evaluate – Strategy frameworks to be used: – Brief company Introduction: Mission/Vision Statement plus five-year revenue and profits (or proxy if not available)

  • External analysis: PESTEL & Five Forces
  • Internal analysis: VRIO, International strategy & SWOT analysis Address all components in a balanced way.  
  • Recommend – How can the organisation improve its positioning and performance? 4-6 recommendations

Coursework marking criteria

  • Clarity of presentation
  • Research undertaken using suitable sources, data, and references (minimum of ten)
  • Use examples
  • Knowledge of organisation and industry
  • Use of concepts and models
  • Analysis of COVID-19 impact (argue both sides)
  • Depth of discussion including unique arguments, analytical critique, and limitations
  • Quality of recommendations
  • Proper and consistent referencing in Harvard format

MGT4023 Strategic Management

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