Market Research And Consumer Psychology

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MKT301 Principles of Marketing

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Principles of Marketing Module 2 SLP

This is your 2-3 sentence introduction. No heading is required. Remember to always indent the first line of a paragraph (use the tab key). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font. This introduction should provide a quick overview of the topic discussed.

Buyer Behavior Model Application

Apply the model of consumer behavior (Exhibit 11 on page 89 of your textbook) to the product/service you selected in Module 1. Explain how the model affect the purchase process as it relates to the product/service. Providing a list of the steps or a graphic of the model is not adequate, you should explain how the process works in the real world using your own words supported by research. 

You must use at least two articles from Trident Library’s online databases (Academic Search Complete, Business Source Complete and/or Proquest Central).  The focus of this assignment is application and critical thinking. Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person.

This listing should be in alphabetical order. Below are a few examples of reference list entries. The following list needs to be removed before you submit the paper. This is your 2-3 sentence conclusion. Remember this is the last thing your reader will hear.

MKT301 Principles of Marketing

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