EVN301 Events Policy and Strategy

EVN301 Events Policy and Strategy

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EVN301 Events Policy and Strategy

Part A: Event Proposal Instructions Choose one of the local Councils used in the first assessment task by you or your classmates (Policy Analysis Post). Having the location and the policy in mind, develop an original major event proposal to fit within the strategic requirements of the local council and the variety of stakeholders involved. You need to clearly identify the stakeholders for this purpose. Note: a major event is an event that has important consequences, such as a conference or exhibition, a major product launch or a government VIP event. This includes public events, such as festivals and concerts, with over 10,000 people. Step one – Design your original event concept Your event concept must: • Be designed with the local community in mind – Research and provide information about the local community to justify your event • Needs to be either be “supported” or “approved” by local authorities • Has event objectives other than financial gain • Has a physical location (cannot be only an online event, but could be a hybrid event). Step two: Identify stakeholders In your event brief, you must: • Identify the key stakeholders • Describe the target demographic for the event and how they will bereached • Explain why the target demographic would enjoy/participate in the event. Step three: Event execution • What location/s will be used? • What facilities are required, versus those available? • A brief overview of the planning timeline using a Gantt Chart or table format • An overview of how the event marketing plan and communication to the host community using a Gantt Chart or table format. Step four: Event feasibility Provide: • A brief explanation of how the event will be funded (Sponsorship? Ticket sales? Grants? Corporately owned?) • Perform a high-level SWOT Analysis and briefly explain how you will mitigate any perceived weaknesses or threats Word total for Assessment 2 Part A should be 1,500 words (-/+10%). Support your work with evidence from your research. Include at least 5 academic sources including course readings as references, as in text citations, where appropriate (please refer to Referencing below). EVN301_Assessment 2 Brief_Event Proposal/Strategic Analysis_Due Module 4.1/5.2 Nov 2020 Page 3 of 7 Part B: Strategic Analysis Instructions In Part A you designed a major event, in Part B you are tasked with writing a persuasive and compelling argument to the local council as to why they should approve or support your event and detailing what that support would look like. You need to succinctly address in your report the following: • Where there is alignment between your event and the local council’s strategic objectives • The positive impacts your event will have on the local community and how this will be measured • Use an Ishikawa Diagram to identify any negatives and include how you will mitigate any potential negative impacts of the event • What type of event support you are seeking andwhy. Your response should be detailed and provide specific examples of how your event is aligned with the local council / governing body’s strategic objectives for their community. Where you give examples of positive impacts draw upon related events to show the extent of these, likewise provide supporting evidence that risks can be mitigated. Word total for Assessment 2 Part B should be 1,250 words (-/+10%). Support your work with evidence from your research. Include at least 4 academic so

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