DGL221 Introduction To Social Media Advantage and Disadvantage

DGL221 Introduction To Social Media Advantage and Disadvantage

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DGL221 Introduction To Social Media

Task:

My Social Footprint

The following questions are intended to help you learn more about your digital footprint and consider the ways you can be more conscious about the digital traces you leave on the web by using social media. You may choose to answer in full sentences or bullet points.

1. Choose two social media channels or vehicles that you use frequently and take a close look at your last ten posts or engagements (shares, comments, retweets, likes, etc.). What does your online engagement say about you to an outside observer?

2. Consider the list of motives behind social media participation in the section called “Motives and Attitudes Influencing Social Media Activities” in chapter 2. This includes the affinity impulse, personal utility impulse, immediacy impulse, etc. What does your online engagement say about your motives for using social media?

3. Name and describe two groups that make up part of your social identity. Are these online? Offline? Both? How does your membership in each group contribute to your social identity?

Case Study Research

For the second part of this module assignment, you need to do some initial research into the business or organization you plan to study for your Case Study. You have already taken a broad look at the business’s website and social media channels, but now I’m asking you to think about the business’s audience—the people who engage with this business online

1. Define market segmentation and explain why it is important for businesses or organizations to segment their market on social media?

2. As a social media marketer, how might you choose to segment the market for your organization? Consider the types of segments described in chapter 2 in the section titled “Segmentation and Targeting for Social Media Marketing” and try to choose at least two types.

3. Support your segment selection(s) with clear and specific reasoning. What did you learn about your organization’s audience that led you to these choices?

The Social Dilemma Reflection Questions

1. Do you find yourself unconsciously checking your phone or certain apps? Did this – or the impulse to – happen at all while watching the fim? What emotions seem to trigger this behavior?

2. What is one part of the film that resonates with you? Why?

3. An internal memo to Facebook senior executives in, which was largely ignored, read,“Our algorithms exploit the human brain’s attraction to divisiveness. If left unchecked, [they’ll feed users] more and more divisive content in an effort to gain user attention & increase time on the platform.”

In your opinion, should all – or any – ideas be amplified by algorithms? Should the same standards be used for individuals as for public figures or advertisers? Who should decide?

4. If you could only keep one social media app which app would it be and why?

DGL221 Introduction To Social Media

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