DATA4700 Digital Marketing and Competitive Advantage

DATA4700 Digital Marketing and Competitive Advantage
You have been engaged as a consultant to advise Matrix Education, an online and brick & mortar education company that provides extra-curricular education support services to primary, secondary students as well as facilitation for select entry exams. Matrix Education is looking for your advice on how to enhance their digital marketing approaches, in particular, what strategies they can implement to secure comparative and economies of scale advantages in the highly competitive and dynamic online education sector. The first steps in your consulting services to Matrix is to read the company’s teaching philosphy, and to visit their website: Aspirational Teachers: Matrix Education website: COVID-19 measures have severely impacted live events and gatherings – including the ability to deliver face to face tuition. However, it has provided Matrix with incredible structural opportunities to advance their online presence and seriously disrupt the extra-curricular education sector. Matrix is looking to you to provide expertise on how they position themselves for success in the future
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