CEMK1150 Introduction to Marketing and Social Media Company

CEMK1150 Introduction to Marketing and Social Media Company

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CEMK 1150 Introduction to Marketing

Task:

1. Choose one social media company below for this assignment 

Facebook

YouTube

Instagram

Twitter

TikTok

Snapchat 

Pinterest

2. Review the social media company you chose and do a SWOT table/analysis of them. Below are 3 questions under each heading that will help lead you to completion of this step. You may need to review their website, or information about the company, and its products, to complete this step successfully. Strengths and weaknesses sum up the internal environment of the company. Threats and opportunities address the external environment. 

SWOT Table 

Strengths (internal)

1. What is our competitive advantages? 

2. What resources do we have? 

3. What products are performing well? Weaknesses (internal)

1. Where can we improve? 

2. What products are underperforming? 

3. Where are we lacking resources?

Threats (external)

1. What new regulations threaten operations? 

2. What do our competitors do well? 

3. What consumer trends threaten business?    Opportunities (external)

1. What technology can we use to improve operations? 

2. Can we expand our core operations? 

3. What new market segments can we explore[ Table found at: https://www.investopedia.com/terms/s/swot.asp]?

3. SWOT Analysis & Improving the Product 

a)What opportunity would you pursue expansion for from the company you chose?

b)What are a 2 of the strengths that will allow the company to pursue this opportunity?

c)What is the company’s biggest weakness and how should they address this issue?

d)What are 2 external threats your company faces and how should they address them?

4. Conclusion

What do you suggest the company do over the next 5 years to stay competitive as a social media outlet?

What did you learn from doing this assignment concerning marketing a product?

CEMK 1150 Introduction to Marketing

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