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BUSN9440 Strategic Marketing and Communication
Task:
By the end of this module you should be able to:
1. Critically appraise the role of marketing, marketing for innovations and especially communications in sustaining organisational success in a variety of ccc and business environments.
2. Identify and critically evaluate marketing data and marketing information sources and interpret their impacts on strategic and operational marketing for innovation decisions and strategic communication issues.
3. Discriminate between local and global complex and dynamic market environments and be able to systematically analyse marketing opportunities including customer analysis, competitor analysis and analysis of marketing investments and innovative marketing approaches and marketing for innovation solutions.
4. Critically assess, and draw selectively from, the toolkit of marketing concepts and analytical frameworks in order to formulate marketing strategies and implementation plans with an emphasis on strategic communications, CSR and sustainability.
5. Develop creative and sustainable marketing and marketing for innovation solutions to sustainability challenges as part of a team.
6. Defend and justify proposals for marketing plans and actions, which are suitable for board level discussion and aim at further growth, transformation and performance of firms and industries.
Intended generic learning outcomes
By the end of this module you should be able to demonstrate:
1. Effectively and efficiently work in senior management groups and teams
2. Demonstrate advanced research skills in the business and management area
3. Systematically apply critical thinking skills to provide solutions at senior level to organisational strategic marketing and strategic communication problems
4. Analyse complex problems and identify appropriate solutions in the field of strategic marketing and strategic communication problems 5.Work and study independently and demonstrate learning through reflection on marketing and communication senior managerial practice and experience
6. Demonstrate advanced communication and report writing skills at senior management level
BUSN9440 Strategic Marketing and Communication
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