BUSN3710 Marketing Principles : Marketing Case Studies

BUSN3710 Marketing Principles : Marketing Case Studies

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BUSN3710 Marketing Principles

Task:

This needs to include why the brand stretch into the new category makes sense for that brand. Environmental analysis supporting the opportunity for the product development (external + internal using suitable models) (approx. 500 words) Segmentation, Targeting, Positioning (apply the strategies to your chosen product) (approx. 350 words) Marketing Plan (product, price, place, promotion) using the models from the course (approx. 700 words) Conclusion (approx. 200 words) References (not included in word count) Appendix (not included in word count) Sources to be used throughout the assignment can include: Academic journal articles, secondary market research such as Mintel or Euromonitor, government statistics, marketing textbooks, company websites, credible news articles, industry trade press, marketing case studies. Assignment length The length of an assignment is limited by a set number of 2,000 words to contribute towards the development of writing skills and to ensure all work is assessed equitably.

We therefore require you to complete your assignments within the number of words specified in the assignment brief. Work in excess of this word limit will not be marked. Also, if you have written less than 1,800 words, it is unlikely you have met the brief. If in doubt, you should discuss this with the Module Leader or Seminar tutor before submission. You will need to think carefully about how best to explain your case within the permitted number of words, using, for example, an appropriate mix of text, drawings, diagrams, and tables, supplemented by information contained in appendices. Please also remember that a report can be enhanced or damaged through layout, for example, placing all tables and drawings in appendices can hamper the flow of discussion. Decisions therefore need to be made about the most appropriate place to use tables etc, to support your case. For clarity, the specified word count refers to the main body of the report and does not include the reference list. The word count does include headings and in-text citations, but not equations, tables, or diagrams, executive summary, contents page, or the title page. Appendices themselves will not be marked. 

BUSN3710 Marketing Principles

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