a) Referring to the company you selected, what two external trends do managers in that company have to deal with? How do you think these trends might constrain decisions made by the managers?
Your explanation and recommendations
b) Businesses are built on relationship. What two stakeholders do you think might be highly important to this company. What interests might these two stakeholders have?
• Your explanation – assumption of any changes in the relationship
• Your recommendations or suggestions
• Recommend including theory if possible
Provide two evidence.
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