BUS5SMM Sustainable Management and Marketing-external trends do managers in that

BUS5SMM Sustainable Management and Marketing-external trends do managers in that

Task: 

This assessment requires you to choose one company from a food industry and respond to the following 4 questions. The company can be ideally from small to large or multi-national company from any part of the world.

a) Referring to the company you selected, what two external trends do managers in that company have to deal with? How do you think these trends might constrain decisions made by the managers?

Your explanation and recommendations

b) Businesses are built on relationship. What two stakeholders do you think might be highly important to this company. What interests might these two stakeholders have?

• Your explanation – assumption of any changes in the relationship
• Your recommendations or suggestions
• Recommend including theory if possible

The primary means of sustaining competitive advantage is to adjust faster to the environment than your competitors do. Comparing with other players in the industry, how effective you found the company to be, in using the digital business space to stay competitive in the market?

Provide two evidence.

Past evidence or current activities
Your recommendations

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