BUS 726 Global Economic Environment of Digital Business

BUS 726 Global Economic Environment of Digital Business

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BUS 726 Global Economic Environment

Task:

You have been asked to write a digital business report for “Buckingham Pooches” which is a fictitious dog grooming parlour in the centre of Buckingham. The company provides a range of dog grooming services in a shop located in the Meadow Walk Shopping Centre. The shop has relatively high rent and rates compared with other possible locations. However, the store owners (husband and wife, James and Sally) are prepared to pay the premium because of the higher footfall in the Shopping Centre. Their website is just a listing of what they offer and the shop opening times. James and Sally want to take advantage of what the digital world can offer. They are willing to transform their website with new options and services. They are also willing to add digital services of any kind to their physical shop. They have a budget of £8,600 which they have allocated for the work that needs doing. They need advice on what to do, and what the ongoing costs that would need considering (though they do not need any actual figures at this stage). 

Write a report recommending a strategy that will cover all of the issues you consider important for transforming their dog grooming parlour so it can take advantage of digital business.. 

Your report should consider a range of issues which might include strategy, technology, social factors, ethical, legal and regulatory matters, as well as marketing. You should demonstrate connections between your ideas for the business and relevant theories that have been covered during this module. 

BUS 726 Global Economic Environment

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