BUMAR203A Marketing Communication Management

BUMAR203A Marketing Communication Management
Each person will make a 10–15-minute presentation of their integrated communication campaign to the rest of the class. To provide a business context, the presentation should be structured as if you are pitching your idea to a potential client. You should regard the rest of the class as if they are a client and you will be expected to take relevant questions from the floor to demonstrate the depth of understanding of your project. Appropriate visual aids should be utilised to support your presentation. 2. A Written Communication Campaign. In addition to presenting the Integrated communication campaign to the class the student is required to submit a written Integrated communication plan for the product provided above. Your report should contain a one-page executive summary on a separate page up front. This should state what you were doing and why and the major recommendations. It is designed to allow busy executives to be able to have a good understanding of the major recommendations without reading the whole report. Your marketing communications campaign should also include an introduction that outlines the purpose of the campaign and how you are going to go about addressing it. Following that you should have a section that outlines the situational analysis and consumer profile. Other sections that should be included are Target Market and each channel chosen and why, plus a measurement/evaluation plan. The exact make up will be dependent on the unique circumstances of each group context. Make sure each report has a conclusion that discusses the recommendations coming out of the report. A sample template is attached to this subject guide. Written submissions should be approximately 2700 words in length, professionally presented, with supporting visuals including diagrams, sketches, photos, and other relevant illustrations.
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QUALITY: 100% ORIGINAL PAPER – NO PLAGIARISM – CUSTOM PAPER
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