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BSBMKG609 Develop A Marketing Plan
Task:
Assessment 1 – Written Responses
Answer the following 27 questions.
- List at least five different marketing opportunities that an organisation might consider when planning new marketing strategies and activities.
- Explain why you would evaluate these opportunities for both risks and returns before considering them as feasible options.
- What is a marketing strategy?
- What factors should an organisation consider when evaluating a marketing strategy?
- How would you determine whether or not a strategy aligns with organisational strategic direction?
- Why is it important to ensure that a marketing strategy aligns with the organisations strategic direction?
- Describe how you would conduct a marketing performance review.
- Why is this necessary as part of the process for developing a marketing plan?
- What is a marketing tactic?
- List at least five factors that you should consider when deciding what tactics you will use to implement marketing strategies.
- Who should be responsible for monitoring the success of these tactics?
- Explain how you would ensure that tactics are achievable.
- What are some of the legal and ethical requirements that might impact on the tactics chosen?
- Why is it important to have measures in a marketing plan that allows review of marketing performance?
- In the above question, what type of measures should be included?
- Why should these measures be flexible?
- Describe how you would ensure that the marketing plan is suitable for your organisation.
- Define the term marketing mix. Why is it necessary to consider the mix when establishing a new marketing plan?
- Who are the key stakeholders who need to look at and contribute to your plan?
- How might you disseminate your plan after it has been approved?
- What are the three types of diversification?
- What are the methods by which you analyse your competitors?
- What is the basic difference between Strengths and Weaknesses and Opportunities and Threats in a SWOT analysis?
- What is the difference between SWOT and Gap analysis?
- What is a fishbone diagram used for?
- What are the five Ps of marketing mix?
- What are some of the options, tactics and strategies available to businesses in order to achieve their growth targets?
BSBMKG609 Develop A Marketing Plan
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