BSBMKG609 Develop A Marketing Plan : Marketing Strategy

BSBMKG609 Develop A Marketing Plan : Marketing Strategy

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BSBMKG609 Develop A Marketing Plan

Task:

Assessment 1 – Written Responses

Answer the following 27 questions.

  1. List at least five different marketing opportunities that an organisation might consider when planning new marketing strategies and activities.
  1. Explain why you would evaluate these opportunities for both risks and returns before considering them as feasible options.
  1. What is a marketing strategy?
  1. What factors should an organisation consider when evaluating a marketing strategy?
  1. How would you determine whether or not a strategy aligns with organisational strategic direction?
  1. Why is it important to ensure that a marketing strategy aligns with the organisations strategic direction?
  1. Describe how you would conduct a marketing performance review.
  1. Why is this necessary as part of the process for developing a marketing plan?
  1. What is a marketing tactic?
  1. List at least five factors that you should consider when deciding what tactics you will use to implement marketing strategies.
  1. Who should be responsible for monitoring the success of these tactics?
  2. Explain how you would ensure that tactics are achievable.
  3. What are some of the legal and ethical requirements that might impact on the tactics chosen?
  1. Why is it important to have measures in a marketing plan that allows review of marketing performance?
  1. In the above question, what type of measures should be included?
  2. Why should these measures be flexible?
  3. Describe how you would ensure that the marketing plan is suitable for your organisation.
  1. Define the term marketing mix. Why is it necessary to consider the mix when establishing a new marketing plan?
  1. Who are the key stakeholders who need to look at and contribute to your plan?
  1. How might you disseminate your plan after it has been approved?
  2. What are the three types of diversification?
  3. What are the methods by which you analyse your competitors?
  1. What is the basic difference between Strengths and Weaknesses and Opportunities and Threats in a SWOT analysis?
  1. What is the difference between SWOT and Gap analysis?
  2. What is a fishbone diagram used for?
  3. What are the five Ps of marketing mix?
  4. What are some of the options, tactics and strategies available to businesses in order to achieve their growth targets?

BSBMKG609 Develop A Marketing Plan

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