BSBMKG510 Plan E Marketing Communications- Organizational or Budgetary

BSBMKG510 Plan E Marketing Communications- Organizational or Budgetary

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BSBMKG510 Plan E Marketing Communications

Task

Task 1- Prepare electronic marketing strategy or plan

1.1 Develop of an e-marketing plan for at least one product or service, that meets all legislative and organisational requirements, and contains:

  • an action plan
  • a schedule
  • costings
  • a monitoring strategy
  • evaluation methods.

1.2 To create the outcomes listed above, use your workplace or suggested case study, in consultation with relevant personnel and incorporate evidence and outcomes of the following:

  • Identify and determine electronic marketing (e-marketing) purpose and objectives reflecting organisation’s strategy, direction and values
  • Develop an e-marketing strategy or plan that addresses aims and targets of organisation’s existing business or marketing plan, and is consistent with organisational and budgetary requirements

1.3 Develop a value proposition for e-marketing strategy or plan

1.4 Identify, cost and detail e-marketing tools for the organisation and its products and services in the e-marketing strategy or plan

1.5 Identify and incorporate e-marketing approaches, tools and strategies to reach target market and achieve objectives

1.6 Ensure e-marketing strategy or plan includes an action plan, schedule and budget estimates for developing and implementing e-marketing strategies

1.7 Ensure and explain how the e-marketing strategy or plan includes effectiveness measures and meets legal and ethical requirements.

Task 2 – Prepare and evaluate website marketing strategy

2.1 Evaluate website marketing objectives to ensure they are consistent with e-marketing strategy or plan, and modify if required

2.2 Establish strategies for evaluation of website as a marketing tool

2.3 Evaluate website design according to e-marketing strategy, to ensure the design projects required image of the organisation, and conveys features and benefits of products or services; recommend modifications if required

2.4 Evaluate website data recording, contacts and feedback mechanisms as part of website evaluation

2.5 Develop website marketing strategy in accordance with, and for inclusion in, e-marketing strategy or plan

2.6 Integrate website marketing strategy into overall e-marketing strategy

2.7 Evaluate effectiveness of website marketing strategy.

Task 3 – Written explanations

3.1 Explain characteristics of a range of electronic marketing tools including:

  • associated benefits of use with e-marketing 
  • challenges with implementation, for example costs, and availability of technology.

3.2 Provide an overview of key provisions of relevant legislation, that affect marketing operations.

3.3 Outline foundation principles of marketing communications, consumer behaviour and opportunities for electronic marketing.

Assessment Requirements

Complete ALL assessment tasks, projects and questions to a Satisfactory standard, ensuring that you provide enough evidence for your Assessor to prove that you are competent in the unit.

Complete this Assessment which involves research and other activities that will make sure you have the skills and knowledge required to demonstrate that you are competent in this unit.

Each assessment task is designed to assess your understanding of the unit, the skills required to apply the unit to a workplace as well as the stipulated requirements of the unit.

The activities will help you understand the ‘whys’ and the ‘how’s’- the theories and techniques- and to enrich your skills so that they are transferable to other situations.

If you do not complete some sections of a task, provide enough details etc, your evidence will be deemed Not Satisfactory – More Evidence Required.

Your Assessor will then ask you to provide ‘More Evidence’, so that you can resubmit your assessment or ask you some further questions. You are allowed to resubmit your assessment evidence up to 3 times before you are deemed Not Yet Competent for the unit – Please refer to Global Training Institute Handbook, found on your Online Student Area, for more details.

BSBMKG510 Plan E Marketing Communications

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