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BSB61015 Advanced Diploma of Leadership and Management
Task:
1.1 Evaluate marketing opportunity options that address organisational objectives and evaluate their risks and returns in the selection process
1.2 Develop marketing strategies that address strengths and opportunities within the organisation’s projected capabilities and resources
1.3 Develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives
1.4 Develop feasible marketing strategies and communicate reasons that justifies their selection
1.5 Ensure strategies align with organisation’s strategic direction
1.6 Develop a marketing performance review strategy, incorporating appropriate marketing metrics to review the organisational performance against marketing objectives
2.1 Detail tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible
2.2 Identify coordination and monitoring mechanisms for scheduled activities
2.3 Ensure tactics are achievable within organisation’s projected capabilities and budget
2.4 Ensure tactics meet legal & ethical requirements
2.5 Ensure tactics provide for ongoing review of performance against objectives and budgets and allow marketing targets to be adjusted if necessary
3.1 Ensure marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix
3.2 Ensure marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics
3.3 Present marketing plan for approval in the required format and timeframe
3.4 Adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation within the required timeframe
Coca-Cola Amatil (https://www.ccamatil.com/en) is a beverage organisation which has the Australia region’s favourite brands. The organisation is one of the largest bottlers and distributors of non-alcoholic and alcoholic ready-to-drink beverages in the Asia Pacific, and one of the world’s largest bottlers of The Coca-Cola Company range. With around 14,000 employees working in Australia, Indonesia, New Zealand, Fiji, Papua New Guinea and Samoa, the company work as one team to deliver the best every day for beverage consumers, customers, business partners, the communities and to the shareholders who all benefit from their success. The organisation has a rich history that details their origin and purpose of doing business in the region.
The organisation work together across a diverse group of businesses, across six countries, and thanks to the world-class manufacturing and sales capabilities, together with its unrivalled relationships, reach and execution, it attempts to delight millions of consumers everywhere and every day with its leading range of ready-to-drink non-alcoholic and alcoholic beverages, coffee and ready-to-eat food snacks.
As both brand partner and brand owner, the organisation operates across a dynamic mix of markets – all of them different, each of them unique. The company do this safely and responsibly, bringing to life its exceptional range of globally renowned brands and local favourites for all occasions.
The organisation and brand is international in terms of presence but local at heart. Firmly invested in local economies and the communities where it operates, the company’s focus is on building portfolios defined by relevance and choice.
The company several entities but work as one, igniting ideas and innovation across their businesses. Through this it has driven unparalleled levels of shared value for its partners and customers. With access to around 270 million consumers through more than 700,000 active customers, the company’s focus is on today and tomorrow, as it leads, executes and partners to grow and deliver sustainable shareholder returns.
The company’s product range includes carbonated soft drinks, spring water, sports and energy drinks, fruit juices, iced tea, flavoured milk, coffee, tea, beer, cider, spirits and SPC Ardmona and Goulburn Valley packaged ready-to-eat fruit and vegetable snacks and products.
The company is proud of its Australian heritage and the track record of creating and realising possibilities. It never stood still, constantly evolving and adapting to changing markets, consumer tastes and technology for over a century. And, as the pace of change continues to accelerate, the management see each day as another opportunity to advance the next chapter in the Amatil story.
In all that it does, the firm believes it have passion for its individual businesses and pride in being part of the greater Amatil story. Together this fuels the pursuit of a shared vision: to create millions of moments of happiness and possibilities every day.
BSB61015 Advanced Diploma of Leadership and Management
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