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BMAN31911 Innovation and Markets
Question:
Title: Impact of Covid-19 on the tourism and hospitality industry of Brazil crashing the hotel business.
Describe the topic(s) or issue(s) you wish to investigate for your Dissertation.
These must relate to the subjects that comprise your programme of study, and must clearly indicate what your aims /objectives / research questions will be.
Introduction – The rising pandemic has damaged the tourism and hospitality industry resulting in travel restrictions. The spread of coronavirus has majorly impacted the South American countries especially Brazil as its major revenue depends on tourism.
Rationale – The study is constantly addressing the impact of Covid-19 on the tourism industry of Brazil which has reduced its overall GDP (Farzanegan and et.al, 2020). The continuous debate between economists suggest that the virus is spreading at an alarming rate and its cure is yet to be discovered which is damaging the lives of many people across globe.
Aims and Objectives – The present study aims to understand the impact of Covid-19 on the Hotel business of Brazil. Moreover, it shall analyze the various objectives related to travel restrictions. Furthermore, it shall determine the global demand for tourism and hospitality ecosystem in the present scenario of the pandemic.
Ethical Consideration – Ethics in business has a vital role towards the researcher and its writing. A proper code of conduct shall be utilized along with confidentiality and anonymity of participants and their personal information
What facts or information will you need to gather? How will you access these?
Research Philosophy- A structure of values and hypothesis will be used in order to build up knowledge base. Research philosophy helps in identifying the impact of Covid-19 on the tourism industry of brazil and how it is affecting the auberge business. Moreover a positivism philosophy shall be used to determine the structure of the tourism and hospitality industry in Brazil.
Research design- A research design shall be prepared based on the aims and objectives of the study discussing the areas which are highly impacted by the spread of novel coronavirus (Ribeiro and et.al, 2020).
Data Sources – Secondary sources of data collection shall be used to determine the structure of the study impacting the like of travelers across the globe.
Sampling- A questionnaire sampling strategy shall be used to understand the situation of the tourism and hospitality industry of Brazil amidst the pandemic.
Data Analysis – Analysis of data shall be done using qualitative and quantitative methods thereby using statistical tools (Touro, 2020). Moreover an in depth descriptive analysis shall be done to obtain more concrete result.
To which subject area(s) is this proposal – in your view – most strongly related?
The dissertation topic is totally related to the marketing aspect as it involves tourism and hospitality industry (Sheresheva, 2020). The rise of coronavirus has impacted the hotel business crashing its revenue in Brazil. Typically the 4P’s shall be discussed in this part of the subject area.
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