BCO225 Consumer Behavior | Marketing And Consumer Management

BCO225 Consumer Behavior | Marketing And Consumer Management

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BCO225 Consumer Behavior

Question:

You are required to develop a Consumer Behaviour Report for the Managing Director of a Brand & Product Line/Model of your choice which outlines the key consumer behaviour related issues faced by the company. Your report will cover the following:

  1. Situation Analysis of the Company & Product
  2. Selected Target Market Profile
  3. Description of Target Market Decision Making Process
  4. Personal & Social Influences on Buying Behaviour
  5. Psychological Influences on Buying Behaviour
  6. Marketing Strategy Recommendations

Investigate the influence that consumer behaviour has on marketing activities.

  • Outcome one: understand the processes that guide consumer perceptions, attitudes, learning & memory and choices and behaviour.
  • Outcome two: evaluate the different perspectives that characterize the study of consumer behaviour.
  • Outcome three: apply theories and models of consumer behaviour to the formulation of effective marketing strategy, sales and retail strategies, for marketing or consumer management.
  • Outcome four: recognize new trends early in the field of analytics and consumer experience.

The content is clear, well developed and interesting. Conclusions are clearly justified.

Appropriate language style and shows thorough, indepth understanding of the subject area.

Competent development of content showing in-depth knowledge of subject area.

The content is clear showing knowledge of the area.

Improvements would help to justify conclusions.

BCO225 Consumer Behavior

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