BCO112 Marketing Management: Ukrainian People and Culture

BCO112 Marketing Management: Ukrainian People and Culture

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BCO112 Marketing Management

Question:

Task

  • Individual project, each student will have an age bracket from a list provided by the instructor. (ex. Children aged 3-6 years).
  • The student will describe the demographic and psychographic profiles of this target market in his/her own country with focus on life style, behavior and feelings.
  • Then, the student will analyze a product/service category towards this target market and will identify two brands within that category.
  • On this analysis, the student will describe the needs and wants, that each brand satisfies to the assigned target group.
  • Each brand should satisfy a different “want”, according to its unique brand positioning.

Formalities:

  • Wordcount: 2,000.
  • Cover, References and Appendix are excluded of the total wordcount.
  • Font: Arial 12.5 pts.
  • Text alignment: Justified.
  • The in-text References and the Bibliography have to be in Harvard’s citation style.

Instructions:

In Q2 target market countrie should be Ukraine, but if you don’t know you can yous knowledge about Russian. but my request for you if it’s easier for you to do russia is not to be that specific about russian culture because in the end its more less should be understand that the topic is Ukrainian people, pros about this Ukrainian culture isn’t that difficult from Russian so it would be easy.

In the end task is not striked at all what is difference but in my case this should be Ukraine. Age group is 13-18. Industrie: (Game Console) Products: playstation (sony) VS xbox (microsoft) In Fairness

BCO112 Marketing Management

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