A Draft of the Report
A Draft of the Report
This research report is about the container deposit scheme introduced to help recover and
recycle empty containers in Western Australia. In October 2020, the container deposit scheme,
Containers for Change, was introduced to help Western Australians reduce the several empty
containers disposed of in landfills or as litter. The Western Australian Return Recycle Renew
Limited, which operates the Containers for Change container deposit scheme, has implemented
the use of drop-off locations to make iteasier for Western Australian residents to dispose of the
empty containers (Schuyler, et al, (2019) .The Western Australian Return Recycle Renew
Limited gives aten-cent reward for every eligible container returned to motivate the people.
The research report also aims at dto develop the essential social marketing objectives
that help reduce the container recycling problem. Customer engagement, positioning the
enterprise as athought leader, and creating agood public image are some of the essential social
marketing objectives that Western Australian Return Recycle Renew Limited has adopted to
ensure that the container recycling problem is solved (Dagevos, & Reinders, (2018) .
Lastly, the research report aims at providing recommendations on how to target the
problematic segments that may negatively affect the Container for Change scheme. One segment
that has proved to be problematic is the number of drop-off point locations (Maling, (2021) .
Some of the residents of Western Australia have complained that there are drop-off point
locations near them which make them increase the number of empty containers disposed of in
landfills or as litter. To curb this problem, Western Australian Return Recycle Renew Limited
should increase the number of drop-off point locations.
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