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Project Work Answers-Management and Farming in Australia:ENVS6224

Project Work Answers-Management and Farming in Australia:ENVS6224

New marketing plan for DOME Cafe- MKTG1203

New marketing plan for DOME Cafe- MKTG1203

RUNNING HEAD : NEW MARKETING PLAN FOR DOME CAFÉ
Ne w marke ting plan for DOM E Café
1 NEW MARKETING PLAN FOR D …

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RUNNING HEAD : NEW MARKETING PLAN FOR DOME CAFÉ
Ne w marke ting plan for DOM E Café
1 NEW MARKETING PLAN FOR DOME CAFÉ
Table of Contents
Slide 1 ………………………….. ………………………….. ………………………….. ………………………. 2
Introd uc tio n ………………………….. ………………………….. ………………………….. ……………. 2
Key immed iate a nd macro -e nviro nme nta l drivers ………………………….. ………………… 2
Slide 2 ………………………….. ………………………….. ………………………….. ………………………. 3
Curre nt ma rketing strate gy ………………………….. ………………………….. ……………………. 3
Slide 3 ………………………….. ………………………….. ………………………….. ………………………. 4
Digita l marke ting ………………………….. ………………………….. ………………………….. ……. 4
Slide 4 ………………………….. ………………………….. ………………………….. ………………………. 4
Marketing strate gy reco mme ndatio ns ………………………….. ………………………….. …….. 4
Marketing mix (4Ps) reco mme nda tio ns ………………………….. ………………………….. ….. 5
Slide 5 ………………………….. ………………………….. ………………………….. ………………………. 5
Digita l marke ting reco mme ndatio ns ………………………….. ………………………….. ………. 5
Re fe re nces ………………………….. ………………………….. ………………………….. …………………. 7
Appe nd ice s ………………………….. ………………………….. … Error! Bookmark not de fine d.
2 NEW MARKETING PLAN FOR DOME CAFÉ
Slide 1
Introducti on
DOME Café is one of the reputed business organizatio ns in Australia which provides a
unique community café experience to its consumers. The prime purpose of the presentation is
to analyse the current marketing situatio n for the company and develop ideas for the ne w
marketing plan for the Chief Marketing Officer, manager and departmenta l colleagues at the
company.
Key i mmedi ate and macro -envi ronmental dri vers
The macro environme nta l factors of this bus iness can be comprehended fro m
Demographic (D), Geographic (G), Firmographic (F), Psychographic (P), Behavioura l (B) a nd
Benefit .
Ge ographic : The products offered by this business aligns with the expectation of the
consumers of the people. The Gross Dome stic Product of the country i s 1.63 trillio n and the
General Rate of Duty is 5% of the value of the goods (Yoseph, Malim & AlMalaily, 2019 ).
The politica l factors affecting the business are a transparent politica l system and the forma tio n
of allia nces.
Firmogra phic : The net sale of the business organi satio n was $43.50m and ha d 700
employees in total. The hierarchica l organizatio na l structure provides a clear line of autho rit y
to the business.
De mographic : The demographic trends which affect the business are its huge
consumer base, consumers from different parts of the country like the services offered to the m.
Psychographic : Social awareness of the business is always on the higher side; henc e
they can create products based on the values of the customers.
3 NEW MARKETING PLAN FOR DOME CAFÉ
Be havioural : Purchase trends and consumptio n of the products offered by the busine ss
are used by the strategic planners to bring new products to the consumers.
Be ne fit : This business organizatio n cat egorises consumers based on perceived bene fits
such as customer service and quality.
The a vailab ility of a huge number of natural resources is useful for improving the
service provided by this business . The business organizatio n gets help from the cultura l group s
of Australia over the years which is helping in the continuity of the business. Enterprise Syste m
and wireless communica tio n is helping to create new opportunity in this organizatio n
Slide 2
Current marketi ng strategy
This business organizatio n currently considers a low -cost marketing strategy . The
prime drawbacks of this marketing strategy are poor vendor relation s, reduced profit ma rgin
and inability to increase sale s.
Product : Breakfast, fresh green salads, hot
chicken classics, and sandwiches are the
classical foods offered in this busine ss.
Along with that, expresso, granita, milk
shake and cold drinks are offered in this
business organizatio n, and these products
help in fulfilling the expectation of
consumers.
Place : The business organiza tio n has more
than 65 outlets in Australia ; the distribu t io n
channels of this enterprise have advance d
transportatio n fleets which helps them to
provide a wide range of products to the
consumers
Price : Higher prices of the products offere d
to the consumers are a concern for this
business. Thus, it can be said that the price of
the products directly influe nces the sale s
volume and overall ne t profitability of the
business.
Promotion : The social media page of this
business organiza tio n helps in sprea d ing
awareness of the services provided by the
company (Sudari et al., 2019) . Personali se d
messages ate forwarded to consumers so tha t
they can reorder from the shop.
Table 1: 4Ps of marke ting
(Source: Created by author)
.
4 NEW MARKETING PLAN FOR DOME CAFÉ
Slide 3
Di gi tal marketi ng
Experience s of consumers are posted on social media platforms, and at the same time ,
new products are prompted on the same platforms. The digita l marketing strategy helps the
business engage directly with the customers using videos and pictures.
Summary o f ke y marke ting issue s and opportunitie s
Inability to adapt to the latest trend i s the major marketing issu e confronted in this
business. The changing business landscape is the main reason behind this marketing issue .
However, it can be said that this bu siness organiza tio n have new marketing opportunities suc h
as Segmentatio n, targeting and positioning (STP). It can help them in creating a positio n in g
strategy
Figure 1: STP
(Source: Camilleri, 2018 )
Slide 4
Marketi ng strategy recommendati ons
Based on the issues of the current marketing strategy and the macro environme nt a l
drivers , it can be recommended that both the psychologica l and functio na l needs of consume rs
5 NEW MARKETING PLAN FOR DOME CAFÉ
need to be identified from digita l platforms so that the inability to adapt to the latest trends can
be addressed.
Marketi ng mi x (4Ps) recommendati ons
This organi satio n can improve their 4Ps if it can understand the latest trends of the
consumers ; hence it can be reco rded that consumer behaviour need s to be critically examine d .
It can be recommended that psychologica l factors such as attitude, perception and lifestyle of
consumers need to be evaluated by cognitive and behavioura l learning. Based on the
behavioura l learning theory, interacting with the consumers can help this organi satio n to
understand their purchasing decisions.
Figure 2: Role of be haviour le arning the ory
(Source: Lans et al., 2022 )
Slide 5
Di gi tal marketi ng recommendati ons
Conducting an online reputation manageme nt campaign can help this busine ss
organisatio n as it can help review the negative review s posted by clients on the social med ia
6 NEW MARKETING PLAN FOR DOME CAFÉ
pages. The recommendatio n shall make the consumers understand that the company cares
about them. On the other hand, the introductio n of an Artific ia l Intellige nce b ased system can
also help predict the trends of the market for the company.
7 NEW MARKETING PLAN FOR DOME CAFÉ
References
Camilleri, M. A. (2018). Market segmentatio n, targeting and positioning. In Travel marketin g,
tourism economics and the airline product (pp. 69 -83). Springer, Cham.
https://www. um.ed u. mt/libra ry/oa r/b itstrea m/123456789 /21433/5/Marke t%20Se gme nta tio n
%20Targeting%20a nd%20Po sitio ning.pd f
Lans, T., van Wagenberg, C. P., Biemans, H., Hoste, R., & Jung, Y. (2022). Learning apart o r
together? The relationship s of the social interdepende nce orientatio n and social competence of
owner -managers with their social learning behaviour and firm performance within a Korean
small -business context. Human Resource Developme nt Internatio na l, 1 -19 .
https://www. ta nd fo nline.co m/do i/pd f/10.1080/13678868.2022.2035185
Sudari, S., Tarofder, A., Khatibi, A., & Tham , J. (2019). Measuring the critica l effect of
marketing mix on customer loyalty through customer satisfactio n in food and bevera ge
products. Management Science Letters, 9(9), 1385 -1396.
http://m. gro wingsc ie nce.co m/msl/Vo l9/msl_2019_125.pd f
Yoseph, F., Malim, N. H. A. H., & AlMalaily, M. (2019). New behaviora l segmenta t io n
methods to understand consumers in retail industry. AIRCC’s Internatio na l Journal of
Computer Science and Informatio n Technology, 11(1), 43 -61.
http://isc ho lar. info/inde x.p hp/IJCSIT/artic le/viewF ile /186146/173309

Assignment Answers On Several Danger Of Non-Humorous MARS707

Assignment Answers On Several Danger Of Non-Humorous MARS707

Running Head: INTEGRATED MARKETING COMMUNICATIONS
INTEGRATED MARKETING COMMUNICATIONS
Name of the Student
Name of the University
Author Note
1 IN …

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Running Head: INTEGRATED MARKETING COMMUNICATIONS
INTEGRATED MARKETING COMMUNICATIONS
Name of the Student
Name of the University
Author Note
1 INTEGRATED MARKETING COMMUNICATIONS
Question 1:
Solution:
The campaign is acombination of many aspects together which has given it an extra edge, as a
result the campaign portrays synergistic effect. According to the synergistic effect which means
when the combination of many aspects comes together to increase the effect upon the receiver
which individually the aspect cannot (Bohuslavskiy, & Bobro, 2019).
In this campaign the main focus was to promote the tourist destination of New Zealand such that
the tourist gets attracted. As aresult the campaign is not just focused on the destinations rather it
is has connected the emotions of the people and joined the destinations with the wish of the
peoples. This concept not only struck the audiences cognitively but also affectionately as they
are triggering the audiences emotionally to fulfil their wishes. This type of campaign will get
obsolete after some days if it’sbased on the tourist destinations only but due to the use of the
emotions it gets inside the schema of the customers which will remain for long time (“Do
Something New, New Zealand!”, 2021).
Question 2:
Solution:
In the modern time the peoples are exposed towards different types of advertisement every day
promoting different services and products. As aresult it is required to do something different
which will catch the attention of the audiences, so that the audiences can remember the
advertisement for the long period of time in their schema so humor is required (Gregory, et al.,
2019). In this advertisement campaign also the personification tactic has been used where the
destinations are related with the people ’swishes, dreams and emotions.
There are several danger of non-humorous advertisement which are as follows:
ï‚· Customers will not connect with the campaign.
ï‚· It will not attract the customers towards the campaign.
ï‚· It will not become successful as aresult the company will have financial loss also (Hoel,
2019).
2 INTEGRATED MARKETING COMMUNICATIONS
Yes, humor will be the main reason behind the success of the advertisement as this will help to
fulfil the main objective behind the campaign to attract the customers in New Zealand.
Question 3:
Solution:
The advertisement is based on three types of segmentation which are as follows:
ï‚· Geographical segmentation: The advertisement is meant for all the locations both abroad
and foreign audiences are the targeted customer of the advertisement customers.
ï‚· Demographic Segmentation: The advertisement is mainly focused upon two aspects of
demography which is the age and the income of the customers. The targeted age of the
advertisement belongs from different generation which falls between 13 years to 75 years.
Another aspect that need to be followed is that the targeted customers must belongs from
the middle class to rich persons as the tour is associated with huge money.
ï‚· Psychographic Segmentation: The advertisement is mainly meant for the peoples who
belongs from the high society, who have high standard of living, who likes to visit
different places, whose interest is to travel, and who likes adventures. The peoples
possessing this attributes are the target customers of the advertisement (Camilleri, 2018).
Question 4:
Solution:
The target market that is been identified are the one belongs from different age groups belongs
from 13 -75 years of age. Along with it the audiences need to belong from the middle class to
rich persons as the tour is associated with huge money. Also the target group mainly belongs
from ahigh society, who have high standard of living, who likes to visit different places, whose
interest is to travel, and who likes adventures.
The target market has also connected with the advertisement not only cognitively but also
emotionally and they started to feel attached with the places. The graphic that is been showcased
within the advertisement is very catchy and the pictures of the places can attract any one. The
language used is English which is been used as a universal language which will help to
communicate with both local and international tourist, it has also depicted the culture of New
3 INTEGRATED MARKETING COMMUNICATIONS
Zealand along with it as portrayed by the local people, and finally the message which says that
fulfil your wish and dream which is appealing towards the customer. This all attributes of the
advertisement attracted the target market.
Question 5:
Solution:
Customer Journey Map of the Campaign.
Ascend
The membership stages and
their benefits.
Diamond : From 22nd travel
onwards 25% discount with
customizable trip option, anytime
booking facility, and free tours
magazine.
Gold :From 22nd travel onwards
25% discount with customizable trip
option.
Silver :From 10th travel onwards
25% discount
Bronze :From 2nd travel onwards
20% discount
Advocate
ï‚· Social Media
feedback
ï‚· Providing
testimonials.
Promoter
ï‚· Referring new
customers out of their
peers, family and
colleagues.
Excite
ï‚· Discount been
provided.
ï‚· Facilities been
provided free fooding
at morning, and free
Wi-Fi.
Convert
ï‚· Spending time
watching videos.
ï‚· Attending the webinar.
ï‚· Booking slot using
nominal amount
Awareness
ï‚· Social media
(Facebook, Instagram,
and YouTube)
ï‚· Television
ï‚· Print Media
ï‚· Pay Per Click
ï‚· Internet Search
Engaging
ï‚· Liking the post
ï‚· Commenting
ï‚· Raising query
ï‚· Searching website
ï‚· Visiting website
Subscriber
ï‚· Registering in website
ï‚· Raising query
ï‚· Subscribing or
following social media.
ï‚· Booking slot to consult
4 INTEGRATED MARKETING COMMUNICATIONS
Question 6:
Solution:
The campaign has successfully communicated to the customers using the different digital media
platforms, but during this modern time of technology also the traditional media of advertisement
plays a crucial role in the purpose of promotion or communication. The traditional media
channels that can be used for the purpose of promotion are print media like newspaper, hoardings,
etc. there it can portray the thought of the single person of the advertisement with his dream
written along with the picture of the destination. Also the television and radio can run the visual
and audio advertisement respectively.
The digital media is advanced and reaches more people irrespective of the traditional media
which is somewhat restricted. Though the accessibility of the digital media is less in the two
extreme age groups the childhood and the old time. As the company targets every age group so it
is necessary to utilize the traditional media which accessible to every age group easily
(Kushwaha, et al., 2020).
To ensure the objective and the message of the campaign remain same in every media we need to
use the same content in every media so that the implicit message of the campaign remains same
which is to connect the people with experiences by fulfilling their wishes.
Question 7:
Solution:
The data is interpreting the information of the traffics in the website of the organization as an
effect of the campaign that has been released. From this data set the following information ’scan
be identified which are as follows:
ï‚· The channels that are been used
ï‚· The rate of acquisition using the different media
ï‚· The behavior of the customer about in different channels
ï‚· The conversion rate.
The data interpretation of the given google analytics dashboard are as follows:
ï‚· The channels that are been used are Direct, Organic Search, Referral and Social.
5 INTEGRATED MARKETING COMMUNICATIONS
ï‚· The rate of acquisition using the different media is different which are as follows:
The data portrays that Direct channel is most successful it has most traffic and also the
new user ’s acquisition of direct channel is highest and also the session spent time.
Followed by this the Organic Search, Referral and Social respectively (Appendices).
ï‚· The behavior of the customer about in different channels
6 INTEGRATED MARKETING COMMUNICATIONS
The data shows that the bounce rate of the organic search is lowest as aresult the organic
search is the most convenient option followed by the referral, direct and the highest
bounce rate is social. Similarly the pages and sessions are most used in organic search,
followed by the referral, direct and social has same pages and sessions. Traffic spent most
average time in organic search followed by the social, referral, and direct (Appendices).
ï‚· The conversion rate.
Traffic spent most average time in organic search followed by the social, referral, and
direct this shows that from where the conversion rate will be generated more though as
the campaign has released recently as aresult the goal conversion and goal completion
rate is not available.
The ways that the campaign can be improved are as follows:
ï‚· Focusing on other media like traditional media
ï‚· Creating attractive content in social media to reduce rate of bounce
ï‚· Focus more on referrals by maintain relationships with the audiences (Appendices).
7 INTEGRATED MARKETING COMMUNICATIONS
Reference List
Bohuslavskiy, Y., & Bobro, M. (2019). The new approach to assessing the synergistic effect of
diversification. Інвестиції :практика та досвід ,(12), 66-73.
Camilleri, M. A. (2018). Market segmentation, targeting and positioning. In Travel marketing,
tourism economics and the airline product (pp. 69-83). Springer, Cham.
Do Something New, New Zealand! Tourismnewzealand.com. (2021). Retrieved 4October 2021,
from https://www.tourismnewzealand.com/news/do-something-new-new-zealand/ .
Gregory, G. D., Crawford, H. J., Lu, L., & Ngo, L. (2019). Does humour travel? Advertising
practices and audience effects in the United States and People ’s Republic of China.
International Journal of Advertising, 38(7), 957-978.
Hoel, E. V. (2019). Funny myth busting: Are humorous messages effective at correcting
misinformation regarding food safety? (Master’s thesis, Handelsh øyskolen BI).
Kushwaha, B. P., Singh, R. K., Varghese, N., & Singh, V. N. (2020). Integrating social media
and digital media as new elements of integrated marketing communication for creating
brand equity. Journal of Content, Community & Communication, 11(6), 52-64.
8 INTEGRATED MARKETING COMMUNICATIONS
Appendices

E-Commerce Technologies Management ENGL 450

E-Commerce Technologies Management ENGL 450

Running head: Marketing
ACADEMIC WRITING …

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Running head: Marketing
ACADEMIC WRITING
By (Student’s Name)
Class
Teacher
Name of the School
City
Date
Marketing 2
Introduction
E-commerce remains and important business model that ensure the company sell
products and service online . E -commerce technologies ensure company operates both in -house
and online stores leading to purchases and shipment of products to c ustomers internationally.
The e -commerce technologies also enable marketing of products based on the company online
platforms where consumers can view products and their prices and order online. This research
focuses on analysis of Zara marketing and use of e-commerce technologies to improve its
operations and reach customers globally .
Zara background
Zara is fashion retailer headquartered in Spain though with global operation following the
expansion of company operations through e -commerce technologies. The company sells variety
of fashion products throughout Europe and has grown with implementation of the e -commerce
technologies. The company has many different competitors such as Nike, Adidas, H&M and
Uniqlo among many other companies. The company intensifi ed its operations despite impact of
COVID -19 pandemic that saw closure of many companies. The company has manage to
maintain logistic operations within the country and regionally.
Research methodology
The research uses content analysis of online resources and secondary data to present the
analysis of Zara. Various online contents and secondary data were analyzed to deduce argument
concerning the use of e -commerce by Zara to realize brand position within Spain and Europe.
Analysis and discussion
Marketing 3
The impact of e -commerce technology on the operation of Zara
E-commerce remains a driving force that has enable Zara to scale higher heights in the
retail industry not only in Spain but also within Europe. There are many reasons e -commerce can
be attributed to growth of Zara to become the role model company with fashion industry. Firstly,
e-commerce technology has revolutionized operations of Zara through making the company go
global. The e -commerce technology has enabled the company to operate at the global space
lea ding to massive growth. This made the company to begin operations within Europe and
beyond since e -commerce enable the company to sell directly to customers spread across the
glob e. Secondly, e -commerce shifted the marketing segmentation from Spain to Europe and
globally since e -com merce led incorporation of global strategies as oppose to previous country
focus. E-commerce is always linked to international business focus that enables the company to
ship products to other countries with ease. Thirdly , e-commerce allows customers to visualize
the shipment process for their products and all the necessary cost hence customers gain confident
on the company. Application of e -commerce business model within Zara enable s the company to
build a good perception in customer thus customers express their satisfaction with the company
operations (Hamlin 2015 ).
Operations of Zara in the COVID -19 times
COVID -19 affected many business operations globally with retail industry not spared. E-
commerce business operation is an essential model in the COVID -19 time. COVID -19 required
minimized human contact especially with social distance measures used to control the spread of
the disease. This implies companies have to minimize human contact t o reduce the spread of the
disease hence e -commerce enabled operations that reduce human contact. In addition, e –
commerce made the company to sell many products without direct interaction with customers
Marketing 4
hence reducing the impact of pandemic on the company operations. Zara remain operational
despite the impact of COVID -19 that led to closing of many businesses globally. This led to
huge sale of products leading to profitability of the company . Zara have mastered competition
within the retail sector as compared with its competitors. Zara offers large number of available
products as compared to its competitors and this lead to stiff competition during COVID -19
times. For instance, Zara has many clothe products as compared to competitors such as H&M or
Uniqlo.
Zara customers
Zara customers can be categorized into various categories that include behaviour
segmentation, demographic and psychological segmentations. Firstly, Zara customer’s
preferenc e is based on the business large number of products where they can choose from. Zara
offers large variety of products that serves customers preference and they can choose what they
want. Secondly, customers sh op ping within Zara can also be categorized in t erms of
demographic that include customers from both male and female gender. Clothes sold within the
company enable the company to attract both genders. Thirdly, psychological segmentation of the
company has been based on the perception that has been devel oped by customers together with
availability of different categories of products that lead to psychological decision. Many
customers have cited satisfaction with products hence come to buy more products in shopping
spree. Lastly, many customers have also cited purchase efficiencies that attract more customers .
However, some few customers have also rated company low due to inefficiencies they noticed
within the company (Desjardins 2016 ).
Impact of COVID -19
Marketing 5
COVID -19 came with mixed impact on retail sector with Zara taking advantage to grow
its business operations. COVID -19 affected many companies globally as many company had
their employees affected on infected with COVID -19 virus and this led to closure of m any
companies. This was success for Zara that was operating e -commerce platform with minimal
human interaction. Moreover, many companies closed down yet Zara utilized this opportunity to
grow and reach large number of consumers within the country and withi n Europe. According to
Edelman and Singer (2015 ), the impact of COVID -19 is far from ending yet businesses that are
operating online businesses remain operation and successful.
Zara customer purchasing behavior
The marketing strategy used by the company enable s display of many products and their
prices which attracts consumers as they are able to evaluate the best products. The e -co mmerce
used by the company also provide products details such as material used to make the products
and this has led to compa ny receiving large number of online shopper. The company also offers
many products and their substitutes that make the company in a better position as compared to
other competitors . Offering customers product range enable them to choose what they want and
this is essential for marketing using e -commerce. Zara has utilized e -commerce to reach
customers with many products across the border and this has been enhanced by many features of
the e -commerce (Draganska, Hartmann & Stanglein 2014 ).
The marketing strategy that is used by Zara has led increase in the number of customers
purchasing within the company. This is due to the factor that marketing strategies used by the
company aim at increasing the corporation between the company and the con sumers. In addition,
the company has intensified the co -operation culture that enables the company to attract many
customers. This is based on the perception that consumers have developed with the retailer citing
Marketing 6
good customer service within the company. T he customer service is attributed to the culture that
was developed by the company that aim s at building good rapport with customers. This enables
customers to give high rating for the company despite some challenges experienced by
customers (Dapko & Artis 2014 ).
Marketing strategies for Gen Z and millennial
Zara need marketing strategies targeting the new generation Gen Z and millennial should
focus on certain platforms. Firstly, the new generation Gen Z and millennial spend most of their
time on social media and video streaming platforms. This implies that marketing strategies that is
focusing on social media, video streaming platforms and mobile applications will prove
successful. In addition, the current generation r equire s marketing strategy that is tailored towards
social networking to increase interaction with these customers online. This will ensure that Zara
have huge number of customers shopping within the company (Hamlin 2015 ).
Brand positioning and perception
Zara has been positioned in the mind of customers as company that co -operates with
customers and offer customer choice. The company has many different customer directed
marketing strategies that has improved brand image in the mind of consumers hence consumers
has varied perception on the products. The company increased its focus on customer satisfaction
that aim at increasing the customer brand positioning as the best company with in Europe. This
has seen the company growing reaching rocket high as compared to competitors such as Nike
and Adidas that have been in business for some times now. Customers have also developed
perception that Zara has variety of products as compared to ot her companies selling similar
products (Benzo, Mohsen & Fourali 2017 ).
Marketing 7
Conclusion
In conclusion, marketing strategies that are enhanced by e -commerce is essential for
contemporary business. Zara has use e -commerce to reach vast number of customers availa ble
within Spain and globally. Marketing strategies using e -commerce enable company to reach
large geographic locations including international platforms. This is essential for ensuring that
company begin s operations online. There are many companies that have used e -commerce to
reach international markets through their operations. This has been achieved through use of e –
commerce that ensure company sell directly to international customers. This was particularly
important in the COVID -19 times where t here many restrictions. This affected a number stores
particularly those store with minimal online operations. As the technology evolves, companies
need to implement e -commerce to remain operations despite limited resources.
Marketing 8
References
Benzo , R., Mohsen, G. M. & Fourali, C., (2017) Marketing Research: Planning, Process,
Practice. Introduction Section, Para 4 and 5 – Snapshot, Nokia,SAGE Publications Ltd,
Camilleri, M., (2018) Integrated Marketing Communications , In Travel Marketing, Tourism
Economics and the Airline Product, Cham, Switzerland, Springer Nature, 10.1007/978 -3-
319 -49849 -2_5.
Dapko, J. L. & Artis, A. B., (2014) ‘Less is More: An Exploratory Analysis of Optimal Visual
Appeal and Linguistic Style Combinations in a Salespe rson’s Initial -Contact E -mail to Millennial
Buyers Within Marketing Channels’ Journal of Marketing Channels , Vol.21, no.4, pp 254 –267,
doi:10.1080/1046669X.2014.945358.
Desjardins, J., (2016) ‘The slow death of legacy media’, Business Insider, available a t
https://www.businessinsider.com/the -slow -death -of-legacy -media -2016 -10
Draganska, M., Hartmann, W. R. & Stanglein, G., (2014) Internet Versus Television
Advertising: A Brand -Building Comparison, Journal of Marketing Research , Vol.15, no.5, pp
578 –590, d oi:10.1509/jmr.13.0124.
Edelman, D. C., & Singer, M., (2015) Competing on Customer Journeys’, Harvard Business
Review, vol. 93, no. 11, pp 88 -100.
Hamlin, R., (2015) Niche Marketing And Farm Diversification Processes: Insights From New
Zealand And Canada , Renewable Agriculture and Food Systems,.

Assessment Solutions-Container Recycling Problem :MKTG5561

Assessment Solutions-Container Recycling Problem :MKTG5561

1
A Draft of the Report
Student`s Name
Course
Professor`s Name
Date
2
A Draft of the Report
This research report is about the container deposi …

Preview text

1
A Draft of the Report
Student`s Name
Course
Professor`s Name
Date
2
A Draft of the Report
This research report is about the container deposit scheme introduced to help recover and
recycle empty containers in Western Australia. In October 2020, the container deposit scheme,
Containers for Change, was introduced to help Western Australians reduce the several empty
containers disposed of in landfills or as litter. The Western Australian Return Recycle Renew
Limited, which operates the Containers for Change container deposit scheme, has implemented
the use of drop-off locations to make iteasier for Western Australian residents to dispose of the
empty containers (Schuyler, et al, (2019) .The Western Australian Return Recycle Renew
Limited gives aten-cent reward for every eligible container returned to motivate the people.
The research report also aims at dto develop the essential social marketing objectives
that help reduce the container recycling problem. Customer engagement, positioning the
enterprise as athought leader, and creating agood public image are some of the essential social
marketing objectives that Western Australian Return Recycle Renew Limited has adopted to
ensure that the container recycling problem is solved (Dagevos, & Reinders, (2018) .
Lastly, the research report aims at providing recommendations on how to target the
problematic segments that may negatively affect the Container for Change scheme. One segment
that has proved to be problematic is the number of drop-off point locations (Maling, (2021) .
Some of the residents of Western Australia have complained that there are drop-off point
locations near them which make them increase the number of empty containers disposed of in
landfills or as litter. To curb this problem, Western Australian Return Recycle Renew Limited
should increase the number of drop-off point locations.
3
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Zhou, G., Gu, Y., Wu, Y., Gong, Y., Mu, X., Han, H., & Chang, T. (2020). A systematic review
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photocatalysts of ultrathin g-C3N4-wrapped Au/TiO2-nanocrystals for enhanced visible-light-
driven conversion of CO2 with H2O. Applied Catalysis B: Environmental ,263 ,118314.
Radcliffe, J. C., & Page, D. (2020). Water reuse and recycling in Australia — history, current
situation and future perspectives. Water Cycle ,1,19-40.
Maling, C. (2021). A Western Australian Pastoral of Rust and Dust. ISLE: Interdisciplinary
Studies in Literature and Environment ,28 (2), 662-685.
Radcliffe, J. C. (2022). Current status of recycled water for agricultural irrigation in Australia,
potential opportunities and areas of emerging concern. Science of The Total Environment ,807 ,
151676.
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Prince-Ruiz, R., & Finn, J. A. (2020). 3The story of throwaway living. In Plastic Free (pp. 30-
52). Columbia University Press.
Australia, W. (2020). Factors that influence repeaters to come back: A comparison of the ocean
and river cruisers (Doctoral dissertation, The University of Western Australia).
Page, M. M., Bell, D. A., & Watts, G. F. (2020). Widening the spectrum of genetic testing in
familial hypercholesterolaemia: Will ittranslate into better patient and population
outcomes? Clinical Genetics ,97 (4), 543-555.
Condello, A. (2021). Viable Pearls and Seashells: Marine Culture and Sustainable Luxury in
Broome, Western Australia. In Sustainable Luxury and Jewelry (pp. 55-74). Springer, Singapore.
Stevenson, T., & Nel, E. (2020). Responding to marginalization: A case study of Small Towns in
Western Australia. In Responses to Geographical Marginality and Marginalization (pp. 103-
120). Springer, Cham.
Zhao, J., Zhu, X., & Wang, L. (2020). Study on Scheme of Outbound Railway Container
Organization in Rail-Water Intermodal Transportation. Sustainability ,12 (4), 1519.
Shi, J., Cheng, Y., Li, B., Xu, J., Hou, X., & Meng, Y. (2021, January). Research on the
Horizontal View Scheme of Automatic Capacity Verification of Working Glass Container.
In 2021 International Conference on Computer, Control and Robotics (ICCCR) (pp. 325-328).
IEEE.
Hambleton, S. J., & Aloizos AM, J. (2019). Australia’s digital health journey. Medical Journal of
Australia ,210 ,S5-S6.
5
Bartnik, S. E., Copeland, S. P., Aicken, A. J., & Turner, A. W. (2018). Optometry ‐facilitated
teleophthalmology: an audit of the first year in Western Australia. Clinical and Experimental
Optometry ,101 (5), 700-703.
Campbell, J. A., Simpson Jr, S., Ahmad, H., Taylor, B. V., van der Mei, I., & Palmer, A. J.
(2020). Change in multiple sclerosis prevalence over time in Australia 2010 –2017 utilizing
disease-modifying therapy prescription data. Multiple Sclerosis Journal ,26 (11), 1315-1328.
zu Ermgassen, S. O., Baker, J., Griffiths, R. A., Strange, N., Struebig, M. J., & Bull, J. W. (2019).
The ecological outcomes of biodiversity offsets under “no net loss ”policies: A global
review. Conservation Letters ,12 (6), e12664.
Mucina, L. (2019). Biome: evolution of acrucial ecological and biogeographical concept. New
Phytologist ,222 (1), 97-114.
Sawada, K., Wada, K., Shahrook, S., Ota, E., Takemi, Y., & Mori, R. (2019). Social marketing
including financial incentive programs at worksite cafeterias for preventing obesity: asystematic
review. Systematic reviews ,8(1), 1-12.
Olawepo, J. O., Pharr, J. R., & Kachen, A. (2019). The use of social marketing campaigns to
increase HIV testing uptake: asystematic review. AIDS care ,31 (2), 153-162.
Dagevos, H., & Reinders, M. J. (2018). Flexitarianism and social marketing: Reflections on
eating meat in moderation. In Handbook of research on social marketing and its influence on
animal origin food product consumption (pp. 105-120). IGI Global.
6
Goethals, L., Barth, N., Hupin, D., Mulvey, M. S., Roche, F., Gallopel-Morvan, K., & Bongue, B.
(2020). Social marketing interventions to promote physical activity among 60 years and older: a
systematic review of the literature. BMC public health ,20 (1), 1-11.
Alonso Vazquez, M., & Aya Pastrana, N. (2022). Social Marketing in Latin America: A
Historical Overview. Social Marketing Quarterly ,28 (1), 8-27.
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marketing approach. Australasian Marketing Journal (AMJ) ,28 (2), 110-118.
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develop apro-diversity intervention. Journal of Social Marketing .
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review. Journal of Marketing Management and Consumer Behavior ,2(2).
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packaging waste: A sentiment analysis of consumers ’perceptions towards the introduction of a
deposit refund scheme in Scotland. Waste management ,118 ,463-470.
Covic, F. (2019). Conclusions and Recommendations for Efficient Container Handling.
In Container Handling in Automated Yard Blocks (pp. 301-312). Springer, Cham.

Project Work Answers of Demography and Behavioral Market

Project Work Answers of Demography and Behavioral Market

Answers to the questions
Name of the student
Roll number.
Answer 1
Market segmentation is a method of analysing the market with re …

Preview text

Answers to the questions
Name of the student
Roll number.
Answer 1
Market segmentation is a method of analysing the market with respect to geography,
demography, psychography, and behaviour (Weinstein, and Cahill, 2014, Pg 3 (3)) .
Companies sell products after analysing the market segments. Before launching of nay
product a deep study of the market is done. Here it’s done on the basis of the market
segmentation.
Biscuits : It’s eaten by all age groups, the market segmentation for b iscuits best suits the
demographic and geography. Demography market segmentation is based on age, gender,
income, and ethnic backgrounds. Biscuits are generally eaten by all age groups and are well
served as snacks to kids.
Geographic because the UK is one of the best makers and customers of biscuits. Their people
like to serve it to guests with tea. They sell the snacks as the most common and in various
varieties. Thus, placing it geographically will help segment the market for biscuits.
Shampoo – It is the most commonly used sanitary. Almost all age group and income group
uses shampoo. The costly shampoos are only in reach of high -income group customers. Thus
based on demography and behavioral market segment this will be developed.
Wireless broadband – Nowad ays the usage has increased and to grab more market the
segmentation should be done based on demography and psychographics matrix. The use of
any particular broadband is based on social interaction and advertisement. It is observed that
people get influenc ed by word -of-mouth advertisements by family or friends. It is used by all
age groups for various purposes (Jadczaková, 2013, Pg 1216 (3)) .
Holiday – The high -end segment, where most people of high income show interest and spends
as per the need. The segmen tation is based on psychography and behavioral. People show a
constant pattern for taking holidays and save money yearly to discover new places.
Answer 2 .
1. Starbucks was unable to perform well in Africa due to high pricing and low demand.
The channel tast e holdings were unable to segment the market properly for Starbucks.
They simply followed the US pattern. Other factors were competitors and their low
pricing with great taste. Competitors like Mccafe, Seattle coffee co, and Vida e Caffe
were served to a c ustomer at a lower cost and the Africans are not very fond of
coffees. They are more into African foods. Low profit and the high operating cost
ended taste holding in a $240 million loss. A correct market segmentation based on all
factors would give a new start to the company. The property tax and rents kept rising
with fewer customers at the counter. Only 13 Starbuck was opened in Africa and that
too was unable to show a profit over the year.
2. The placement of the coffee shop needs to be changed to a more crowded and porch
area like a mall, corporate café. Coffee should be linked with hang out, dating, and
relaxing. They need to target high -income groups and also young office or college –
going adults. The pricing and positioning of Starbuck were not right. To give
competition they have to start offers and lower the basic coffee prices. They also have
to introduce varieties in their menu. The psychographic segmentation should be
focused on continuous advertisement for the target group (Khan, Yusop, and
Baharu din, 2018, Pg 45 (2)) . This will pull the crowd towards the café. If they want
they can change the color of the logo to read as this color is popular in Africa.
Answer 3 .
„Channel images do not really affect the brand images of the products they sell that much‟
versus „Channel images must be consistent with the brand image.
Branding is an important part of product launch. Channel is used to bring the product to the
market. Branding is done based on product positioning, target audience, and parent comp any
image. The company image is most important. Channel is hardly remembered by any
customer. In 99% of cases, the customer does not know what channel was this marketed by.
This is because the brand name is visible and the channel name is not. Image of the product is
created by the brand, what are they selling, to whom they target and when will they add
offers. But the quality is maintained by the channel partners. For example, in the case of
Starbucks, the channel partner taste holding was responsible for the final product. Channel
marketing is all about working with a third party to sell the products or services to the
customer.
They are the ones to maintain a consistent brand message in the market. They are known to
produce content that is inconsistent w ith the brand. In many cases, channel partners are weak
in marketing strategies. They use old methods to the target audience and seem to be less
expertise in marketing. The channel that is an industry leader can get the brand to broadcast
on their sites. A well -known channel partner does marketing of the brand will increase their
goodwill and customer trust. Saying that channel plays an important role in launching and
giving recognition to the brands.
It does matter in cases where the brand is not strong a nd is an evolution in the market that
channels image is important or consistent, but otherwise, a strong brand that has huge market
recognition will be on its own, channel presence may not matter so much.
Answer 4 .
“All news is good news” and any buzz is helpful for a brand versus the content of buzz can
make or break a brand.
All news is not good news. A brand is at any market level and has any number of market
capitalization can never survive bad news. There are multiple examples like Nike, it’s being
shamed for exploiting a young girl athlete while doing false promises. The girl was promised
to give a chance to play in the Olympics by Nike. She was chosen to practice for the same.
But the coach assigned to her made her perform under dangerous circumst ances breaking her
knees. This incident has put the company on an unethical list and sales got affected too. A
company like Nike was not able to survive this allegation. Make media supported the girl and
Nike was supposed to compensate. No brand can afford to be in news with a bad image. A
newly started company can also not stand bad news about itself although it will be in news
and will be remembered by everyone.
It is the work of the marketing team and the PR team to make sure to keep the company name
clean from all allegations. Being in news for a neutral reason or for good reason is always
wanted. Many ads are also developed for producing a strong, happy, comfortable image of
the product be it anything. It is important for the companies to make sure the y keep the news
upgraded and put money in positive ads. Even a cigarette company brand knows that it can
never sell if it says it will cause you cancer before saying it looks stylish. Brand image
matters and a negative influence can cause damage to brand i mage. So only be in news for
good reasons.
Answer 5.
The product life cycle is four stages of a product that is launched in a market for sales. First is
an introduction, then growth followed by maturity, and last decline. The first step is an
introduct ion, in which a new phone advertised heavenly to tell its features to the audience.
Here the communication strategies play a very crucial role; in the phase of introduction phase
the company invests in digital marketing, hoarding, Tv ads and internet offer s on the product.
The features are highlighted in bolds to make everyone aware of its unique feature. Under the
strategy the target audience, segmentation for advertisement, and communication the launch
is done.
Then comes the growth cycle, where the new phone is launched and is selling like hot cake. It
seems that the marketing was successful and everyone is willing o invest in the phone. The
marketing and communication strategy of pushing the product in the market keeps going on
but not at a pace of intr oduction. Growth also means that demand has increased and product
and supply are at the same ratio.
The maturity point of a product is when the sales start to decline. The market becomes
saturated and people are no longer interested in buying an old phone . They are now looking
for new features. Pushing ads here is of no use, rather adding new offers and discounts can
save the phone sales.
At the stage of decline, no advertisement is done. The sale is completely based on the need of
the customer. The produ ct is no longer in demand and sales are dropped. It may discontinue
soon. Putting money in the decline stay makes no profit so communication strategy is
directed towards new phone launches.
Answer 6.
The websites are made with seven site elements also c alled as 7Cs. These seven cs make the
eCommerce website marketable and user -friendly. Almost all companies that have a shop si
coming online to sell. E -commerce sites are the new shop. People love to do shopping on e –
commerce sites rather than going to bri ck and motor shops. The increased availability of
options, discounts, and offers are the attraction. Traffic on the website is built by following
the 7 c rule. An example of a great website is www.Target.co m. It has one the highest traffic
and people flock for sales each day. Let’s examine the website based on 7Cs.
Context – The layout and visual design of the are nicely highlighted. Segregation of each item
is proper. Navigation is very easy. The color and design used are dark to bring the attention
of the customer.
Commerce : Well -documented every item with price and details. It is marked safe for
commercial transactions. They take security very seriously and all data are safely kept.
Connection : No e xternal links make it a perfect website and easy to use. The bounce rate is
nil for this site. Every link will direct to this site only no other site.
Communication: Ways to get connected with the consumer when they are offline. Printing
online newsletter s weekly and mail flyers for offers. They have a Social media page for
connecting socially.
Content : dark shade has been used to keep everything visible. The website is clear with its
visuals.
Community : Social media community on Facebook and Twitter is a vailable to form the
community.
Customization : The website can be customized based on the selection of item these times
keeps displaying every time logged in. The option is available.
References
Jadczaková, V., 2013. Review of segmentation process in consumer markets. Acta
Universitatis Agriculturae et Silviculturae Mendelianae Brunensis , 61 (4), pp.1215 -1224.
Khan, S.K.B.N.Z., Yusop, Y.B.M. and Baharudin, F.B.W., 2018. Starbucks Market
Segmentation and Targeting. International Journal of Business an d Management Invention
(IJBMI) .
Weinstein, A. and Cahill, D.J., 2014. Lifestyle market segmentation . Routledge.

Project Work Answers For Treating Opioid Addiction HDW204

Project Work Answers For Treating Opioid Addiction HDW204

Assessment Answers of Recover Oriented Practice: HSW1110

Assessment Answers of Recover Oriented Practice: HSW1110

Running head: RECOVERY-ORIENTED PRACTICE
Recover-oriented practice
Name of the Student
Name of the University
Author Note
1 RECOVERY-ORIENTED PRA …

Preview text

Running head: RECOVERY-ORIENTED PRACTICE
Recover-oriented practice
Name of the Student
Name of the University
Author Note
1 RECOVERY-ORIENTED PRACTICE
Introduction:
Recover-oriented practice (RoP) is at the core of healthcare for people with mental
health issues that focuses on the personal journey of people living with mental ailment. RoP
is based on the principles of involving the person and their orientation. By following these
principles, the practice aims at supporting individuals to gain asatisfactory and meaningful
life through the promotion of personal goal-attainment, social inclusion, relationships that are
supportive and promotion of hope (Waldemar et al., 2016; Chester et al., 2016). Recovery-
oriented practice focuses on the individual ’slife and is not restricted to their mental health
conditions or symptoms. The approach is personalised and aims at allowing individuals to
gain back the control of their lives that does not primarily involve living with their symptoms
(NSW, 2022).
Discussion:
Theoretical understanding :
a. The difference between recovery-oriented practice and traditional medical model of care is
that the traditional care approach places the “abnormal ”behaviour within aperson, claiming
that the issue is caused due to an internal factor in the individual which causes the problems
in an individual ’sbehaviour, on the other hand, the recovery approach focuses on the support
from the professionals, peers and empowers the individual to overcome their condition (Farre
& Rapley, 2015). The traditional medical model of care remained restricted to the illness or
disease that is present in an individual whereas the recovery-oriented approach of care
includes the psychosocial approach to care without disregarding the advantages of biomedical
approach- this provides the opportunity of providing care to the patients through the
standpoint of disease in addition to the social and psychological information that is also given
equal importance during the care provision (Farre & Rapley, 2015). The traditional medical
2 RECOVERY-ORIENTED PRACTICE
care approach focused on resolution of the symptoms which did not provide improvement in
the psychological condition of the individual; the recovery-oriented approach shifted the
focus of care to emphasize on the control of issues and resilience in the life of the patient.
Moreover, the recovery-oriented practice dismisses only treating or management of the
presented symptoms and focuses on supporting the individuals in emotional distress and
builds resilience of those with mental health conditions (Jacob, 2015).
b. The Framework for recovery-oriented practice (Department of Health, 2011), states its
purpose as referring to the unique personal experience, journey or process that is defined and
lived by each individual with respect to their health and wellbeing. In addition, it also
recognises the role of mental health facilities in creating an environment that supports and
does not interrupt people ’sefforts on their journey to recovery. Moreover, the purpose of the
Framework is to provide broad guidance to the service leaders and individual healthcare
workers across different disciplines and settings of healthcare (Department of Health, 2011).
The Victorian specialist mental health workforce’s work should be guided by the concepts,
capabilities, practises, and leadership identified in the Framework for recovery-oriented
practise. As a result, the framework is meant to provide broad advice to both individual
practitioners and service leaders across the specialist mental health service system,
specifically clinical and PDRS services, spanning multiple practise settings and age groups.
The goal of a recovery-oriented approach to mental health treatment delivery is to help
people create and sustain a(self-defined and self-determined) meaningful and rewarding life
and personal identity, whether or not they are experiencing persistent symptoms of mental
illness. In addition, the purpose of the framework is to clarify the principles that should guide
practise in order to improve the quality of people’s mental health treatment experiences. As a
result, the framework is meant to be used in conjunction with other professional standards
and competency frameworks (Department of Health, 2011).
3 RECOVERY-ORIENTED PRACTICE
The domains that make up the Framework for recovery-oriented practice are as
follows: The domain for promoting a culture of hope that urges mental health services to
promote the principles of self-determination, hope, personal agency and choice and social
inclusion. The second domain is the promotion of autonomy and self-determination where the
mental health providers are responsible for promoting people ’s self-determination and
involve individuals in their mental health care as partners (Chester, et al., 2016). The third
domain is the collaborative partnerships and meaningful engagement where it details the
process of engaging with people by mental health professionals so that they can support the
recovery efforts of the individuals. This domain is central to the recovery-oriented practice
that encourages the development of collaboration between the people accessing the
healthcare service and the mental health professionals that includes the significant others of
the patient and their support networks. The fourth domain is the focus on strengths that
orients the services towards the positive approach that is focused on building the strengths of
people. It focuses on the skills, resources and assets that aperson possesses (Department of
Health, 2011). The fifth domain is the provision of holistic and personalised care. The sixth
domain is the importance of family, carers, support people and significant others while
providing mental healthcare to an individual. It focuses on the important role of family,
support people and other important people during the recovery journey of individuals as it
supports them through this process. The seventh domain is the community participation and
citizenship that relates to the social life of the people (Dixon et al., 2016; Department of
Health, 2011). The eighth domain in the framework is the responsiveness to diversity that
describes that effective mental healthcare includes the provision of tailored and personalised
care that is responsive to the individual ’sneeds, circumstances and values. The ninth and
final domain is the reflection and learning that outlines the self-reflective practice, insight and
4 RECOVERY-ORIENTED PRACTICE
learning that is necessary for mental health workers as itallows them to provide good quality
recovery-oriented mental healthcare.
c. The principles of the Mental Health Act are the same as those that govern the domains in
the framework for recovery-oriented practise. It promotes the culture of hope, self-
determination, choice and personal agency. The principle states that the environment of
service must support the recovery of an individual, must communicate and sustain aculture
of optimism, hope and encourage their efforts for recovery (Mental Health Act, 2014). The
services are responsible for involving people as partners in their care and it is aimed at
promoting the self-determination and their capability to manage their mental wellbeing. The
principles are also focused on the inclusion of family, carers and other important people who
can support the patient in their journey to recovery. The service providers must also use their
existing support networks to support the people who are accessing care. The principle also
states that the rights, autonomy and dignity of people must be promoted and respected and
that stigmatising attitudes towards people suffering from mental health issues must be
rejected and demotivated in the service as it adversely affects the mental health and progress
with recovery of people (Mental Health Act, 2014). This principle also includes the
healthcare worker ’srole in working responsively and sensitively people belonging to the
diverse groups in the community. The mental health services are responsible for providing
mental healthcare that is appropriate, effective, sensitive towards the people from the
different communities, language groups, cultural backgrounds, sexual and gender identities
(Mental Health Act, 2014). The principle emphasises on the importance of feedback from
people who access the service and their families so that the existing service can be improved.
Under the principle, the mental health care must be personalised and informed by the
circumstances, goals, preferences and requirements of people seeking care. Moreover, the
principle implies that participation in community activities and social engagement is
5 RECOVERY-ORIENTED PRACTICE
important for the mental wellbeing and health of people and mental health workers are
responsible for supporting individuals to engage in vocational and social networks and the
communities they choose to be a part of. Moreover, the principle encourages developing
collaborative relations between the people accessing the care services and the mental health
professionals, including the significant others of the patient and the carers involved (Mental
Health Act, 2014).
3. A. In this chosen case scenario where Felicity, a 22-year-old social work student has
been allocated to me, Iwould apply the principle of creating asupportive environment so that
she can be supported in her journey to recovery. Iwill ensure that the service environment
where the patient has trusted to provide care will be optimistic and inspires hope in her
through humanistic practice. In addition, the principle of involving Felicity in her mental
health care so that her self-determination is promoted. Moreover, Iwill recognise the lived
experience of Felicity and involve these in the decision-making process so that the recovery
is supported. Also, as her registered nurse, Iwill ensure that Felicity has access to high-
quality care that is responsive of her particular needs. Moreover, Iwill form meaningful
engagement with Felicity and utilise collaborative practice that ensures that the service works
constructively to aid her in understanding the experience that she is going through and which
enables her to find the positive meaning in her experience. As Felicity was unable to find
hope in her life as it was presented in the scenario that she intentionally overdosed on
paracetamol and claimed that no one cared for her and that her life was over, applying the
above principles would aid in changing her perspective on the situation and help her in
finding the positivity in the experience. Evidence that a recovery-oriented approach to
borderline personality disorder that focuses on promoting optimism and targeting the
intervention based on the patient ’sneeds has been successful, provides proof that this practice
will be able to help Felicity to overcome the emotional barrier in her life and manage her
6 RECOVERY-ORIENTED PRACTICE
condition (Ng et al., 2019; Balaratnasingam & Janca, 2020). Moreover, studies support that
promoting the engagement of patients such as Felicity in her interests such as singing
promotes their recovery (Ng, Bourke & Grenyer, 2016).
b. The three domains of the Framework that Ichoose are: Promoting a culture of hope,
Holistic and personalised care and Community participation and citizenship.
c. Iwould actively uphold aculture of hope through supporting Felicity and using optimistic
language and celebrate her recovery efforts. I would sustain optimism and display that
Felicity is capable of recovery and she will achieve it. In addition, Iwould also modify my
practice to provide appropriate and responsive care and use the appropriate practice that is
personalised for her age and condition. Iwould utilise my skill of recovery-oriented language
in every interaction with Felicity and document her experience in the same manner. Iwould
utilise my skill of being respectful while enquiring about the needs, wishes and circumstances
of Felicity. Moreover, Iwill understand and ensure effective communication of the recovery
principles and emphasize optimism and hopefulness towards her recovery. Iwould also
utilise my knowledge of an updated research on the results of recovery and convey these to
her and work to improve my knowledge on the resources and services available that would
help her. This would allow me to actively celebrate and share the experience of recovery with
permission from Felicity who was under the care. Through the use of affirmative, positive
language the achievements and success of Felicity would also be emphasised. This would
allow me to remind Felicity of the improvements in behaviour and her condition. Through
using the domain of promoting a culture of hope, Felicity ’s hope of recovery would be
sustained, most importantly during the time when she finds it difficult to carry that hope
(Department of Health, 2011) .I believe developing necessary skills that would support
Felicity to live her chosen lifestyle and supporting adedicated (personalised) approach would
also be helpful in improving her condition through the practice. In addition, Iwould enquire
7 RECOVERY-ORIENTED PRACTICE
about the services that were involved in Felicity ’s healthcare and incorporating these
practices if they were successful in bringing about positive changes in her. This would enable
Felicity to restore her health and wellbeing and develop apositive perspective towards her
situation and eventually, her life. Lastly, I would support Felicity to locate or create
opportunities for social participation and recognise that stigmatising attitude within the care
setting could affect her wellbeing (Dixon et al., 2016). Iwould assist Felicity to identify and
access social opportunities that arise in the community of her choice and also develop
knowledge of the meaningful opportunities that could encourage education and social
engagement within her community (Department of Health, 2011).
Conclusion:
In conclusion, it is certain that using arecovery-oriented practise in this case scenario
2of Felicity, would prove to be supportive of her recovery through this emotionally traumatic
experience that led her to overdose. Moreover, through the use of Promoting a culture of
hope, Holistic and personalised care and Community participation and citizenship domains of
the Framework for recovery-oriented practice (Department of Health, 2011), it is expected
that Felicity will be encouraged to build her self-confidence and participate again in social
and academic settings.
8 RECOVERY-ORIENTED PRACTICE
References:
Balaratnasingam, S., & Janca, A. (2020). Recovery in borderline personality disorder: Time
for optimism and focussed treatment strategies. Current Opinion in Psychiatry ,33 (1),
57-61. 10.1097/YCO.0000000000000564
Chester, P., Ehrlich, C., Warburton, L., Baker, D., Kendall, E., & Crompton, D. (2016). What
is the work of recovery oriented practice? A systematic literature
review. International Journal of Mental Health Nursing , 25 (4), 270-285.
https://doi.org/10.1111/inm.12241
Department of Health. (2011). Framework for recovery-oriented practice. Retrieved from
https://content.health.vic.gov.au/sites/default/files/migrated/files/collections/policies-
and-guidelines/f/framework-recovery-oriented-practice—pdf.pdf
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experiencing mental illness: review and update. World Psychiatry , 15 (1), 13-20.
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on recovery and borderline personality disorder. The Journal of Mental Health
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decades navigating the biomedical and psychosocial understandings of health and
illness. In Healthcare (Vol. 5, No. 4, p. 88). Multidisciplinary Digital Publishing
Institute. 10.3390/healthcare5040088
9 RECOVERY-ORIENTED PRACTICE
Gabrielsson, S., & Looi, G. M. E. (2019). Recovery-oriented reflective practice groups:
Conceptual framework and group structure. Issues in Mental Health Nursing ,40 (12),
993-998. 10.1080/01612840.2019.1644568
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10 RECOVERY-ORIENTED PRACTICE
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Safety and Quality in Healthcare Service NURS 3002

Safety and Quality in Healthcare Service NURS 3002

Running head : HEALTHCARE 1

3002
Student N …

Preview text

Running head : HEALTHCARE 1
3002
Student Name
Institution
HEALTHCARE 2
REFLECTION OF CLINICAL PLACEMENT
LEARNING OBJECTIVE # 1
I will be able to accurately hand over two (2) patients that I have looked after in an end -of-shift handover. I will
demonstrate my knowledge with an appropria te explanation of pathophysiology, pharmacology and critical
thinking. I will ensure that I always maintain the confidentiality of my patients. I will also document my end of
shift notes about these 2 patients either in the patient notes (or my own) wit h double sign off from my
supervising RN/facilitator .
This objective is linked to the following 2 sub -standards of the RN Standards of Practice:
1. 1.4 complies with legislation, regulations, policies, guidelines and other standards or
requirements relevant to the context of practice when making decisions
2. 1.6 maintains accurate, comprehensive and timely documentation of assessments,
planning, decision -making, actions and evaluations
What 3 resources will I use to achieve this learning objective?
1. National Saf ety and Quality in Healthcare Service Standard
2. Journal ( Moss, Seifert & O’Sullivan, 2016 )
3. Journal (Bakon, Wirihana, Christensen & Craft , 2017)
Reflect on your Learning Objective:
I was about to end my shift when the incoming nurse stepped into the general male ward,
I have just been writing my handover note. I documented all the patient conditions where the
first male patient was suffering from acute cardiac arrest and was recuperating well after being
transferred from the emergency ward. The other patient was diabetic with the recent rise in blood
glucose leading to hospitalization and still needs monitoring to ensure stable blood sugar.
Dealing with patient is my clinical challenge as I have always struggled to cope -up with some
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difficult patients especia lly when documenting patient status notes. I documented all this
information in patient notes and one patient was sad due to my departure and I have to assure
him of the safety and confidence in the incoming nurse (Moss, Seifert & O’Sullivan, 2016 ). I
have always strive to maintain my relationship with patient especially through consulting patient
so as to receive their consent hence make an informed decision.
What strategies will I use to improve my skills/performance?
There are some strategies that I will use to maintain clear records of patients when
writing handovers and documentation. I will write both handover notes on inpatient records and
also try using the modern handover system currently used within the facility. I have been using
hard copy handove r yet I can also use modern health information systems and mobile
applications to improve on documentation. This is meant to improve patient service, especially
where information is needed within another department (Bakon, Wirihana, Christensen & Craft ,
20 17 ). Second, I will always ask my supervisor RN questions on various issues that I need to
document. This will enable me to know some clinical skills I have limited understanding such as
referral procedures for complex patient situations. For instance, I h ave asked RN procedure for
handling escalating patient conditions suffering from acute cardiac arrest especially after being
transferred from the emergency department. This will ensure that I have gain clinical skills that
will help in handling patients wi th similar situation in future without any other challenge.
REFERENCES
Bakon, S., Wirihana, L., Christensen, M., Craft, J. (2017). Nursing handovers: An integrative
review of the different models and processes available. International Journal of Nursing
Practice, 23(2), 1 –8. https://doi.org/10.1111/ijn.12520
HEALTHCARE 4
National Safety and Quality in Healthcare Service Standard 6 (2019 ). Communicat ing for Safety
Standard. ACSQHC . https://nationalstandards.safetyandquality.gov.au/topic/user -guide –
acute -and -community -health -service -organisations -provide -care -children/communicating
Moss, E., Seifert, C.P., & O’Sull ivan, A., (September 30, 2016) Registered Nurses as
Interprofessional Collaborative Partners: Creating Value -Based Outcomes OJIN: The
Online Journal of Issues in Nursing 21 (3).
LEARNING OBJECTIVE # 2
I will competently perform a manual set of vital observations on a patient – this will include b lood pressure,
temperature, heart rate, oxygen saturation, respiratory rate, and pain scale, (neuro or neurovascular obs if
applicable). I will be able to interpret the trend and discuss it with the facilitator/RN using appropriate critical
thinking skills and relate these back to the patient’s condition. I will also accurately and precisely document
these vital observations in a legally acceptable manner as per the requirement of the facility.
This objective is linked to the following 2 sub -standards of the RN Standards of Practice:
1. 1.4 complies with legislation, regulations, policies, guidelines and other standards or
requirements relevant to the context of practice when making decisions
2. 4.1 conducts assessments that are holistic as well as culturally ap propriate
What 3 resources will I use to achieve this learning objective?
1. NSW Patient Observations (Vital Signs) Policy / guidelines
2. Journal (van de Maat et al., 2020)
3. Nursing and Midwifery Board Registered nurse standards for the practice
Reflect on your Learning Objective:
Interpreting some of the data that are required for my clinical practice was chal lenging as some
clinical practice skills is still well conversant . I documented all the vital signs systematically
HEALTHCARE 5
according to the required standards and guidelines. I realize that I still need some mentorship to
document some vital signs, especially for patients that have complex medical conditions. For
instance, one patient has cancer stage 5 and was adversely affected by an acute condition.
Assessment o f vital signs and interpretation to come up with the relationship between patient
condition and vital signs was technical. I have to consult an RN who assisted me to deduce the
relationship in order to determine the challenge of the patient (van de Maat et al., 2020 ).
Consulting the supervisor ensure that I learn as I also practice some of the clinical skills that are
vital for future nursing career. I have also improved my relationship with patient to ensure I gain
their trust and hence provide the require d quality of care to patient especially during observation.
Standards of practice require nursing practitioners to ask of consent from patient before
providing care.
What strategies will I use to improve my skills/performance?
I will use certain strategies to improve my skills and performance in future. Firstly, I will
be under the mentorship of an RN/supervisor to ensure I understand every vital sign and the
relations of these vital signs with complex patient needs. To ensure accuracy in performing vital
sign observation and documentation, I will ask my facilitator questions on areas I still need more
understanding. Secondly , I will use evidence -based practice to make an informed decision on
various vital sign trends. This will also help me to establish a r elationship between various signs
and corresponding conditions in patients. This will also be guided by guidelines and standards of
practice that are essential for professional practice within health care. Professional
communications and documentations empl oy standards and guidelines required for health
professionals (Nursing and Midwifery Board Registered 2021) . This will help in ensuring my
documented note s are beneficial to all health professional teams handling the patient. Thirdly, I
HEALTHCARE 6
will ensure that I maintain professional mutual relationship with patients. Patients are critical
aspect of the hospital operations and good relationship with client will ensure that patient open to
me for vital information need. Lastly, I will consult patient in many occasi ons before performing
test or assessment to ensure they are fully aware and consent to the practice.
REFERENCES
Australian Nursing and Midwifery Board (2021). Registered nurse standards for practice .
https://www.nursingmidwiferyboard.gov.au/codes -guideline s-statements/professional –
standards/registered -nurse -standards -for -practice.aspx
NSW Patient Observations (Vital Signs) Policy / guidelines (2014). Patient Observation (Vital
Signs) Policy – Adult . https:// www.safetyandquality.gov.au
van de Maat, J., Jonkman, H., van de Voort, E., Mintegi, S., Gervaix, A., Bressan, S., Moll, H.,
& Oostenbrink, R. (2020). Measuring vital signs in children with fever at the emergency
department: an observational study on adhe rence to the NICE recommendations in
Europe. European journal of pediatrics , 179 (7), 1097 –1106.
https://doi.org/10.1007/s00431 -020 -03601 -y
LEARNING OBJECTIVE #3
I will participate in competence communication within the multidisciplinary assessment of
mental health patients admitted into the mental health emergency unit . The 23 -year -old mental
disturbed patient was admitted with bipolar affective disorder . I will be mental health nurs e
within a team assessing the patient. I will be documenting my assess ment notes; I will also assist
HEALTHCARE 7
the mental health doctors together with a team consisting of a pharmacist, mental health doctor,
physiotherapist, psychologist and nutritionist. I will document my assessment details on my
notes and the patient is not to pres ent to RN/ supervisor after the assessment. I will cross check
my notes to make an informed conclusion on the mental health status of the patient before
handing it over to RN for signing.
This objective is linked to the following 2 sub -standards of the RN Standards of Practice :
1. 2.1 establishes, sustains and concludes relationships in a way that differentiates the
boundaries between professional and personal relationships
2. 2.8 participates in and/or leads the collaborative practice
What 3 resources will I use to achieve this learning objective?
1. Journal ( Busari, Moll & Duits, 2017 )
2. Multidisciplinary Team communication (MDT) NSW Guidelines
3. Journal (O’Neill, Johnson & Mandela , 2018 )
Reflect on your Learning Objective:
Communication within the mul tidisciplinary team when conducting assess ments was
very technical and I had to make adjustments. I was with a team of professionals conducting an
assessment of mentally ill patients and some of the team members were mental health doctors,
HEALTHCARE 8
psychologists, nutritionists, physiotherapists and pharmacists. I was appointed by my supervisor
RN to be mental health nurse during the assessment of the patient admitted to the psychiatric
emergency unit. As mental health nurse, I was assisting mental health doctors to interview
patients and also documented all the detailed assessments. After the mental health doctor has
documented the assessment , I was given the chance to also interview the patient and since I have
never dealt with mental health patients I lacked words. I collected myself and just asked
questions that tested my mental frame of mind. I documented the patient appearance, dressing,
speech and coping mechanism. The mental health patient also asks me a question about my
ethnicity and I became embarrassed to answer the patient as though interviewing me. Nursing
practitioner therefore need to focus on the professional communication with mentally ill person
to reduce the impact of miscommunication coupled with limited professional boundaries
(O’Neill, Johnson & Mandela, 2018 ).
What strategies will I use to improve my skills/performance?
In future, I will some strategies to imp rove my skills and clinical knowledge in handling
mentally ill patients. Firstly, I will remain under the mentorship of my supervisor to ensure I
observe all steps the RN uses to interview mentally ill patients. Mentorship enable pa ssing of
skills and knowledge from the RN who is the mentor to me in order to improve on my clinical
skills. In addition, nursing practitioner is expected to kno w and understand the clinical guidelines
and procedures which can be learned through mentorship. Secondly, I will use evidence -based
tools such as MDT guidelines for communication, inter -professional framework and professional
boundaries guidelines as the basis of communication during the assessment. This will ensure I
HEALTHCARE 9
maintain effective communicat ion within the team without challenge hence increas ing my
performance . Thirdly, I will remain composed whenever visiting mental health patients to avoid
embarrass ing moments when the patient can also ask funny questions. I will also maintain
professional standards of communication when dealing with mentally ill patients to avoid an
embarrassing moments. Lastly, I will critically observe professional boundaries betw een various
team members to ensure that I participate in the team work according to the required professional
guidelines (Busari, Moll & Duits, 2017 ).
REFERENCES
NSW Government (2021). Multidisciplinary Team communication (MDT) NSW Guidelines.
Retr ieved from https://www.health.nsw.gov.au/integratedcare/Pages/multidisciplinary –
team -care.aspx
O’Neill, L ., Johnson, J . & Mandela, R. (2018). Reflective practice groups: Are they useful for
liaison psychiatry nurses working w ithin the Emergency Department? Archives of
Psychiatric Nursing. 33. 10.1016/j.apnu.2018.11.003.
Busari, J. O., Moll, F. M., & Duits, A. J. (2017). Understanding the impact of interprofessional
collaboration on the quality of care: a case report from a small -scale resource limited
healt h care environment. Journal of multidisciplinary healthcare , 10 , 227 –234.
https://doi.org/10.2147/JMDH.S140042

Assignment Answers Pdf Of Multiple Sclerosis Condition:HSC0003

Assignment Answers Pdf Of Multiple Sclerosis Condition:HSC0003
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