1393 Strategic Aviation management: Strategies for Turkish Airlines

1393 Strategic Aviation management: Strategies for Turkish Airlines

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1393 Strategic Aviation management

Question:

Tasks:

• Task A: Critically evaluate two possible future strategies for Turkish Airlines (50%). 

• Task B: Identify and recommend with a clear justification one preferred strategy for Turkish Airlines that you feel they should adopt in the future (50%).

Instructions:  •

Taking into consideration the internal and external environment and the success of their current strategy, you should outline and evaluate the options for a future strategy that would best suit Turkish Airlines.

 • You should then make your recommendations as to which future strategy the airline should follow from the options identified.

 • Highlight relevant factors using gap analysis to show and justify how you have come to your conclusion.

1393 Strategic Aviation management

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