Assignment Grid

Introduction

The major aim of this essay is to demonstrate a comprehension of the performance management systems of Housefriends Homewares based on the organizational and legislative guidelines. This essay will therefore deal with the planning, monitoring, as well as evaluation or reviewing the operations of the Housefriends Homewares in relation to the performance management of its team. This will be done through undertaking various activities of the organization’s employees. Such management activities will include among others the development of wok allocations, the identification of Key performance Indicators (KPIs), participation in role plays, indulging in performance review, as well as proposing of a development plan that will be used for remedying the poor performance of employees under supervision (Kerzner & Kerzner, 2017). Feedback will then be provided to the assessment partner regarding my performance during the process of role play.  

Assessment Task 1

Some of the Strengths During the Exercise

Based on the exercise, it was quite apparent that the employees had both their positive aspects and negative aspects. Through the exercise, the employee was encouraged to uphold the positive aspects that had been noted and discouraged from the negative aspects. It was worth noting that the employee promised to improve to the better thus this will play a significant role in the general success of the organization and the company as well (Serrat, 2017). The importance of upholding ethical standards was also greatly encouraged and the employee promised to improve on the same.

Areas that Had Room for Improvement

There is need for the two employees in the organization Marie and Tony to further training in company management and more so ensure that they know the importance of professional ethics. This is quite true since on the look of things, it is quite apparent that the employees could not be fully well aware of what it means to uphold professional and ethical ethics. Training them on what is not supposed to be done based on their job positions will be quite beneficial to the company. It is indeed quite important to ensure that in order to bring change in the company, there is great need of ensuring that the two personnel are well trained so that they can not only maintain the cohesiveness of the team but also ensure that their drive is maintained (McIntosh et al, 2017). The need to help these two employees enhance their skills should indeed be continuous and this implies that coaching and mentoring should always be provided to them on a regular basis. This is especially true especially when there is need to improve their levels of knowledge, skills, and attitude to give them give them an opportunity to undertake greater responsibilities in the company.

The Kind of Strategies that can help me Improve my Coaching Skills

As a coach, I should actually consider using the newest technological innovations that will help the company have a competitive advantage over their competitors. I will also ensure that the medium of communication that I use to talk with my employees is also highly comprehended and give them room to ask questions whenever they doubt. I will also create a free and fair environment that will enable me freely interact with the stakeholders in the organization for the general good and success of the company (Kerzner, 2017). This is quite important because it will ensure that any problems facing the organization are easily identified and resolved within the shortest time frames.

The Cost of not implementing the new strategies in my role as a Manager

As a manager, I highly belief that failure to implement the new strategies will imply that our company will not have a competitive advantage and thus it will not only lead to low sales but also low profitability for the company. That apart, failure to meet the new strategies of ensuring that the top personnel of the company are well trained will quite apparently imply that there will be low staff morale in the company thus leading to low sales, unmotivated staff thus making the company to collapse at last (Hodges, 2017). That apart, failure to motivate the employees using the best strategies will imply that such employees ultimately ought to seek for greener pastors in other companies or organizations that offer them better pay and other motivation methods.

Valuable Skills That I have learnt to help me in my role as Manager/Coach

Based on the case study, there are various skills that I have learnt and chief among them include the fact that as a manger, there is need for me to have the ability of multi-tasking in the company.  I learnt that there is need for me as a manager to not only oversee my employees but also ensure that their abilities as well as weaknesses are kept in mind while prioritizing the numerous projects that the company wishes to initiate. I also learnt about the decision making skills which are quite valuable in my role as a manager. I learnt the ability of both evaluating and deciding on various issues which could affect the organization in one way or the other. I thus learnt that as a manager, there is need for me to make the right decisions for the organization in a rapid way without necessarily making any mistakes. This will imply that I should have the capability of making the right decisions and using the available opportunities that may arise.

Leadership skills are quite essential in my role as a manager or a coach since they will help me to get the most out of the companies’ employees the leadership traits or skills will indeed help me to inspire employees under me so that they can give their best. I also learnt that motivation skills went hand in hand with the leadership skills in that in order for me to become an effective manager or coach, then it was important for me to be in a better position of motivating my employees so that they are capable of meeting the performance expectations of the goals which have been set. Effective communication was also a valuable skill because it enabled me to coach and mentor Tony to desist from the unprofessional behaviours that he was depicting while he was in the company.

Comments/Feedback to the Coach

There is need for the coach to create a conducive environment that will enable the concerned parties to open up without the fear of victimization. The ability of the employees to open up during the coaching process is quite important because it will help the coach to note the weaknesses that employees have and effectively work on them and it will also enable the organization’s management to put in place mechanisms that will aid it minimize the weaknesses that employees may be having (Serrat, 2017). The coach should always ensure the employees that any sensitive information that they share with him will never be used to retaliate or victimize them since they were in a safe pair of hands.

References

Carlson, M. (2017). Performance: A critical introduction. Routledge.

Hodges, J. (2017). Building capabilities for change: the crucial role of resilience. Development and Learning in Organizations: An International Journal, 31(1), 5-8.

Kerzner, H. (2017). Project management metrics, KPIs, and dashboards: a guide to measuring and monitoring project performance. John Wiley & Sons.

Kerzner, H., & Kerzner, H. R. (2017). Project management: a systems approach to planning, scheduling, and controlling. John Wiley & Sons.

Lussier, R. N., & Hendon, J. R. (2018). Human resource management: Functions, applications, and skill development. Sage publicati

Mumford, M. D., Todd, E. M., Higgs, C., & McIntosh, T. (2017). Cognitive skills and leadership performance: The nine critical skills. The Leadership Quarterly, 28(1), 24-39.

Schechner, R. (2017). Performance studies: An introduction. Routledge.

Serrat, O. (2017). Coaching and mentoring. In Knowledge Solutions (pp. 897-902). Springer, Singapore.

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Serrat, O. (2017). The perils of performance measurement. In Knowledge Solutions (pp. 429-436). Springer, Singapore.

Answer 1:

As far as the Hofstede model of cultural dimension is considered, it has been analysed that it provides the variation in culture of the two countries. It has been analysed that this helps in making the cultural comparison. The four factors that are to be considered here are:

• Power distance
• Individualism
• Masculinity
• Uncertainty avoidance

Power Distance: power distance deals with the extent of acceptance of the unequal distribution of power by the less powerful people in the organisation.

US scores fairly low in this context which suggests that the power distribution is quite equal in US. The Americans believe in justice and liberty for all.

In contrast to this, France scores high on power distance. The French people teach their children to be dependent on the family and this dependency gets transferred to teachers and then the superiors. This makes the French people to accept the high power distance.

Individualism: this is the dimension that deals with interdependency of the people on each other in the society. In the societies that are individualistic in nature look for themselves while the people who believes in collectivism work in groups and also take care of each other.

US scores high in this dimension that means the society in US is very much individualistic and work for themselves or their direct family only.

France is also a society with high individualism. Parents in France make their children independent on the society they live in and teach them to work for themselves and look after their own family.

Masculinity: In this dimension, masculinity is refers to the nature of the society that believes in competition, achievement and success and the people who live in this society can compromise their personal life for work.

US scores high in this dimension which suggests that US is the place where people work and does not enjoy their life. They give more importance to their work.

France on the other side is feminine in nature. The society in France believes in quality of life and this is the sign of success for the people.

Uncertainty avoidance: it is the aspect that deals with the way society deals with the new ideas and uncertain future.

US fairly scores below average in this aspect and this suggests that the Americas welcome new ideas and accept innovation very easily.

On the other hand, France is the country where the people believes in structure and planning and thus scores high in this section.

Answer 2:

Trompenaar’s research is used to identify the cultural conflicts between the cultures of the two countries. In this case the discussion is about US and France. Following four elements are considered in order to discuss the cultural conflicts:

• Universalism versus particularism
• Individual and communitarianism
• Specific versus diffuse
• Achievement versus ascription

As per the rules of these contexts, it has been analysed that countries with universalism nature believe in applying the rules and regulations on universal basis and it is believed by US. As far as France is considered, it is the country that believes in distinct rules and regulation. The success of Disney Park in other countries with universal rules and regulations motivates it to implement the same rules in France as well without considering that France is the society that believes in particularism. The next concept of individualism and particularism suggests that French people live in the society of communitarianism and USA is the society that believes in individualism. In terms of being specific and diffuse, USA is the society that pays attention to negotiation and discussion clearly while French people discusses very inappropriately. The last one is about achievement and ascription. US society believes in achievement and considers people who as per their achievement for example, Walt Disney while French people on history and ascription.

Answer 3:

Three mistakes are:

1. In US, Monday is light but Friday is considered as heavy day for guests and Disney has assumed same for France as well. However, the situation was opposite and thus results in operational issues.
2. The dress code that was designed for the staff of Disney at France was influenced by American culture and thus France employees have resisted the same and this becomes the problem for the company. Disney should not try and impose their rules but should consider the French culture.
3. Cultural operational errors were a major problem. For example, the alcohol was ban at the theme park and this is not the culture of France. France has the culture of taking wine with lunch

Answer 4:

The three lessons that the company should learn are:

Research of the market: it is required to research about the market of the local country in order to implement the rules and regulation and framing the policies rather than assuming the things. Disney should have researched the market of France before imposing or framing the policies for business. It is required to have the full knowledge of the culture and the legal aspects of the country where the business needs to be implemented. Business plans made on the basis of assumptions cannot work.

Alternatives: Disney was so much confident because of their success in Japan and thus they have implemented the plans without making any modifications. It is required to make alternative plans for the business so that they can be implemented at the time of failure of the preceding plan.

Effective operational plan: after gathering the information about the culture of France and the beliefs of French and European customers, the company should make the plan as per the information and think of the plan that would be most suitable. Disney should have hired French people at managerial positions so that they can handle the staff and make them learn things in better way.

References:

Hofstede, Geert. “Dimensionalizing cultures: The Hofstede model in context.” Online readings in psychology and culture2, no. 1 (2011): 8.

Trompenaars, Fons, and Charles Hampden-Turner. Riding the waves of culture: Understanding diversity in global business. Nicholas Brealey Publishing, 2011.

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Living a healthy lifestyle remains a significant challenge to a large population in the world. Lifestyle can be defined as the characteristics of people of a particular region at a specific time. Lifestyle matters with a geographical, cultural, economic, religious and political aspect. It involves people’s daily behaviors and functions regarding their jobs, activities, fun, and diets among others. This article presents that a healthy lifestyle depends on aspects of social, economic, and psychological. In this perspective, the paper suggests that participation in a healthy lifestyle involves decisions about life components such as exercises, food, and interpersonal relationships. It also includes socioeconomic status such as the level of education, family, and social networks. These elements are some of the implications for health practitioners working within the community as well as the field of health improvement. This paper will be analyzing some of the key factors that should be taken into consideration while encouraging people on choosing a healthy lifestyle.

Healthy lifestyle

Healthy lifestyle requires making decisions that do not put one’s life in danger. It recognizes the risks associated with each behavior, and adopt mechanism for change from unhealthy habits. The work of (Wimberley, 2009) states that one’s healthy lifestyle involves improvement of one’s health and the well-being of others. Generally, people think that they have the freedom of choice as to whether one will live a healthy lifestyle or will not. However, going by (Weaver, et al., 2014) description, it seems that such freedom is just an illusion. The work states that people’s lifestyle remains within the constraints of social and economic aspects and the way they those constraints apply to one’s life. That is, things like social ties seem to bring to people information, shelter, and other support required for the pursuance of one’s health.  Social, cultural and economic resources may combine and create a gap between social classes which also create unique lifestyles (Weaver, et al., 2014). Therefore, a person’s lifestyle and health-related choices remain embedded within the society’s economic, cultural and social structures. The understanding of these factors constraints and their recognition plays a vital role while encouraging people to healthy lifestyle. 

Socioeconomic status

Socioeconomic status is one of the most substantial elements of a healthy lifestyle. Social, economic status is a broad concept. One of its components is the social classes that denote different groups of people living a particular lifestyle. For instance, people of different social classes may have various activities such as leisure time events. Examples of these social classes events can be watching games, drinking, smoking, or playing. These variances are not only the gross socioeconomic distinctions, but they also mean to sustain barriers and boundaries that define the social territories.

Different researchers have shown that socioeconomic status can impact various attitudes that denote particular lifestyles. According to (Maurer & Smith, 2013), the cause of racial and ethnic disparities in health status arise from social aspects such as behaviors, lifestyles, and attitudes. In (Vlismas, et al., 2009), the researchers stated that socio-economic status influences people’s way of life such as dietary habits and human health. Similarly, the study of (Gundala & Chava, 2010) correlated the people’s periodontal health and compared that against their education level, lifestyle, and socioeconomic positions. The study found that periodontitis decreased significantly with the increase of education levels and income. This study provides more evidence that on the interrelation between health and social economic status.

Level of education

The level of education is another determinant that people should consider while encouraging people on adopting a healthy lifestyle.  According to (Hahn & Truman, 2015), basic education forms an integral part of health and well-being. The work states that lack of basic knowledge does contribute to lack of awareness towards one’s healthy lifestyle. Various studies have analyzed the relationship between healthy lifestyle and educational achievement. For example, (van der Heide, et al., 2013) examined whether health education can be a pathway by which people’s education level affect their health. The study measured education according to the reported level among the responses. On the other hand, the analysis measured health literacy with health activities. For instance, the respondents would be asked to interpret the dosage chart that comes with different medication packaging. Similarly, the scholars measured the respondents’ health status through three indicators. The first one was respondents’ report on their general health, their physical health, and mental health. The study found a relationship between low education and low health literacy. This relationship translated to a link between low health literacy and respondent- reported health. With this, the study established a connection between education level and healthy lifestyle.

In another study, (Shayesteh, et al., 2016) analyzed the impacts that educational interventions have on the lifestyle of people diagnosed with hypertension. This study focused on 86 patients who had hypertension. This analysis revealed that depending on the relationship between hypertension and lifestyle, implementation of educational programs within the nutrition, stress management and physical activity can lead to a significant improvement of the patients’ condition.

Psychological factors

Within social and psychological factors, peoples’ attitudes are the most unnoticeable factors that affect healthy lifestyle. Attitudes to health status vary, based on an individual and the attitudes they have towards their future. The study of (Conversano, et al., 2010) states that positive and negative future expectations play an important part in the understanding of mental illness and physical illness. Some studies have studied this concept. For instance, the study of (Nilsson & Kristenson, 2010) explored how psychological factors relate to social, mental, and physical health quality of life. The study measured different medical outcomes and in a healthy population and compared to see whether the relation was equal between men and women. In particular, the study examined psychological factors such as self-esteem, perceived control, sense of coherence, depressed mood, and cynicism. The results showed that people’s healthy lifestyle could vary depending on the perception of an individual’s ability.

According to (Marini & Stebnicki, 2012) obesity counselors can benefit from their understanding of the psychological factors while counseling clients. The work explains that some clients can fail to understand their obesity problem and perceive it as an addictive behavior. By consideration of the psychological factors, one would be able to understand client’s stages such as pre-contemplation, contemplation, determination, action, maintenance or cases of relapse. An understanding of such stages is vital in healthy lifestyle counseling.

Cultural and Social Factors

Social and cultural factors also play a part when one deciding on whether to engage in a healthy lifestyle. There are two forms of normative influences. The first one is the perceived approval. Many people argue that individual beliefs, social norms, parent approvals can determine someone’s intention towards adopting a particular health style (Kagawa & Selby, 2010). For example, some behavioral models can dictate the extent to which someone can engage in a certain behavior. They can also prescribe activities and diets that an individual can take or avoid.

Numerous studies have examined the concept of the impact of norms and beliefs towards healthy behaviors. For example, the study of (Ball, et al., 2010) investigated the relationship between a range of physical activities, women’s eating behaviors, and clearly-defined social norms. The study concentrated on self-report data on specific physical activities like walking or cycling. It also focused on self-reported behaviors such as eating, i.e., fast food, fruits, soft drinks, etc. Social norms were also provided for analysis.  The results exhibited that there is a significant relationship between social norms, physical activities and eating behaviors. Another study by (Salvy, et al., 2012)  synthesized on peer and friend’s influence towards physical and eating habits. In conclusion, the study argued that youth’s involvement with their peers can be critical for the development and maintenance of positive behaviors of health trajectories.

Another form of normative influence is the perceived susceptibility. This is an individual’s perception that a particular behavior will risk them to contracting a certain disease or a disorder (Romano & Scott, 2014). Perceived susceptibility goes together with a perceived severity which is someone’s perception of the seriousness of a disorder. The idea behind the two perceptions is that they all work together to aid a person in deciding whether to indulge or refrain from particular unhealthy behavior. In most cases, these perceptions have a higher likelihood of deterring someone from engaging in an unhealthy behavior. Thus, they promote compliance the recommended health lifestyle teachings.

An analysis of perceived susceptibility and severity was conducted by (Orji, et al., 2012) while testing the health belief model.  The study introduced four new variables to this model. The first one was the self-identity, the perceived benefit, consideration of the imminent consequence, and the concern for appearance being conceivable healthy behavior determinants. The study tested these variables as beliefs and their impacts on healthy eating habit. The results demonstrated that contemplation of outcomes, self-identity, anxiety for appearance, perceived benefit, perceived susceptibility, and self-efficacy are key determinants of healthy eating habit. Thus, this study showed that manipulation of such variables could help people to adopt a healthy lifestyle.

Family, kin and Social networks

Family as well social networks are recognized factors that play a role in shaping and sustaining a healthy lifestyle. Above all, these elements are acceptable among child development experts, and they have become important focus for studying and understanding the backgrounds of unhealthy lifestyles (Brennan, et al., 2014). Also, the family is the smallest unit in any culture, and it is the first representation of someone’s lifestyle. Marriage, divorce, and single parenthood have different contributions towards one’s lifestyle. For instance, (Anderson, 2014) states that divorce has various impacts on a person’s lifestyle. Some of the effects are a loss of economic security, emotional security, change in the sexual behaviors, and physical health.

Social networks are like a web of societal associations that surround someone. There are two types of social networks. The online and the contemporary social networks made of groups, gatherings, and associations, etc.  The study of (Bot , et al., 2016) explored the relationship between healthy lifestyle and network members, and the perceived level of social benefits that the network members claim to receive from the associations. The study concluded that people with wider and denser social networks had a healthier lifestyle than those who had small networks. There are different types of social support that individuals receive from social networks. Above all, these systems promote social relationships, and they are supportive of other functions that influence members’ health outcomes. On the part of the online social network. There are still many questions regarding their impact on promoting healthy lifestyle since these networks are a new phenomenon. Some of these online social networks are Twitter, Facebook, Instagram, WhatsApp, and LinkedIn among others. There are still some studies which have tried to study this impact. For instance, the study of (Laranjo, et al., 2015) evaluated the effectiveness of online social networking sites on the change of health habits. Despite that the study suffered some problems in isolation, it still showed that online social networks promote a healthy lifestyle through behavioral change.

Conclusion

There are various factors that counselors and people intending to teach to society on healthy lifestyle should take into consideration. This paper focused on the significant factors. There are also others like gender, diet, alcohol, smoking but all these come as an element of the discussed factors. With an understanding of the mentioned factors, any counselor or health specialist would have an easier time in promoting a healthy lifestyle in a community.

References

Anderson, J., 2014. The impact of family structure on the health of children: Effects of divorce. The Linacre Quartely, 81(4), p. 378–387.

Ball, K. et al., 2010. Is healthy behavior contagious: associations of social norms with physical activity and healthy eating. The International Journal of Behavioral Nutrition and Physical Activity, Volume 7, p. 86.

Bot , S. D., Mackenbach, J. D., Nijpels, G. & Lakerveld, J., 2016. Association between Social Network Characteristics and Lifestyle Behaviours in Adults at Risk of Diabetes and Cardiovascular Disease. PLoS ONE, 11(10), p. e0165041.

Brennan, V. M., Kumanyika, S. K. & Zambrana, R. E., 2014. Obesity Interventions in Underserved Communities: Evidence and Directions. 1 ed. Maryland: JHU Press.

Conversano, C. et al., 2010. Optimism and Its Impact on Mental and Physical Well-Being. Clin Practice Epidemiol Mental Health, Volume 6, pp. 25-26.

Gundala, R. & Chava, V. K., 2010. Effect of lifestyle, education and socioeconomic status on periodontal health. Contemporary Clinical Dentistry, 1(1), pp. 23-26.

Hahn, R. . A. & Truman, . B. I., 2015. Education Improves Public Health and Promotes Health Equity. International Journal of Health Services : Planning, Administration, Evaluation, 45(4), pp. 657-678.

Kagawa, F. & Selby, D., 2010. Education and Climate Change: Living and Learning in Interesting Times. 1 ed. New Yolk: Routledge.

Laranjo, L. et al., 2015. The influence of social networking sites on health behavior change: a systematic review and meta-analysis. Journal of American Medical Information, 22(1), p. 243–256.

Last Name, F. M., Year. Article Title. Journal Title, pp. Pages From – To.

Last Name, F. M., Year. Book Title. City Name: Publisher Name.

Marini, I. & Stebnicki, M., 2012. The psychological and social impact of illness and physical ability. 6 ed. New Yolk: Springer Publishing Company.

Maurer, F. A. & Smith, C. M., 2013. Community/Public Health Nursing Practice: Health for Families and Populations. 2 ed. St. Louis: Elsevier Health Science.

Nilsson , E. & Kristenson, M., 2010. Psychological factors related to physical, social, and mental dimensions of the SF-36: a population-based study of middle-aged women and men. Patient Related Outcome Measures, Volume 1, pp. 153-162.

Orji, R., Vassileva, J. & Mandryk, R., 2012. Towards an Effective Health Interventions Design: An Extension of the Health Belief Model. Online Journal of Public Informatics, 4(3).

Romano, V. & Scott, I., 2014. Using Health Belief Model to Reduce Obesity Amongst African. Social and Behavioral Science, Volume 159, p. 707 – 711.

Salvy, S. J., De la Haye, K., Bowker, . J. C. & Hermans, R. C., 2012. Influence of Peers and Friends on Children’s and Adolescents’ Eating and Activity Behaviors. Physiology & Behavior, 106(3), pp. 369-378.

Shayesteh, H. et al., 2016. Effect of Education Intervention on Lifestyle of Patients with Hypertension among the Rural Population of Lorestan Province. Journal of Lifestyle Medicine, 6(2), pp. 58-63.

van der Heide, I. et al., 2013. The Relationship Between Health, Education, and Health Literacy: Results From the Dutch Adult Literacy and Life Skills Survey. Journal of Health Communication, 18(Suppl 1), p. 172–184.

Vlismas, K., Stavrinos, V. & Panagiotakos, D. B., 2009. Socio-economic status, dietary habits and health-related outcomes in various parts of the world: a review. Cent Eur J Public Health, 17(2), pp. 55-63.

Weaver, R. R., Lemonde, M., Payman, N. & Goodman, W. M., 2014. Health capabilities and diabetes self-management: The impact of economic, social, and cultural resources. Health capabilities and diabetes self-management: The impact of economic, social, and cultural resources, Volume 102, pp. 58-68.

Wimberley, E. T., 2009. Nested Ecology: The Place of Humans in the Ecological Hierarchy. s.l.:s.n.

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MRKT20052 Marketing Management And Digital Communications

Questions:

Includes aims of the assessment, background information of the company and the product or service chosen.

Specifically, you will be assessed on the following aspects:

a) Organisation analysis – what does it stand for?

b) Industry definition

Situation analysis: includes a description of the potential customers (i.e. market size, buying behaviour, etc.), analysis of the competitors and evaluation of the context (i.e. environmental analysis including political, economic, societal, technological and legal aspects). Specifically, you will be assessed on the following aspects:

a) Macro force analysis

b) Customer analysis

c) Competitor analysis

d) Other stakeholder analysis

e) SWOT analysis

f) Problem and opportunity statement

Discussion of the segmentation, targeting and positioning approach: a discussion on the potential customer segments for your product or service and which one(s) you wish to target with good justifications. Also, discuss the desired positioning for the product or service. Develop a clear positioning statement. Specifically, you will be assessed on the following aspects:

a) Problem statement

b) Discussion of potential market segment

c) Discussion of target market and positioning

Set 3 marketing and 3 financial objectives: provide realistic marketing and financial objectives. Specifically, you will be assessed on the following aspects:

a) Marketing objectives and goals

b) Financial objectives and goals

Formulation of a detailed marketing mix strategy (10 marks): should cover specifics of the product, price, promotion and place aspects. Specifically, you will be assessed on the following aspects:

a) Marketing mix – how are they to be applied?

b) Marketing strategy proposed implementation

Answers

Other Stakeholder Analysis

The corporation has different stakeholders namely 

shareholders, 

employees, 

government, 

diverse consumers as well as 

Media (Goworek  & McGoldrick, 2015).

Stakeholders are the primary assets of the corporation and therefore comprehending the expectations is extremely important. The corporation has undertaken sufficient market research that has again helped in the process of  evaluating different expectations of firm’s customers. The firm  has of late invested profusely for the purpose of offering specialised service through the online channels. Also, the corporation has enhanced its optimism regarding retail sales through the introduction of online shopping platform. 

Employees also play a vital role in the process of attainment of success of the corporation. Wesfarmers provides on-job training to their employees for enhancement of their professional skills as well as competencies. The firm also provide work for a diverse workforce that permits them to hire individuals from diverse ethnic groups, namely Aboriginal Island as well as Torres Strait Island among many others.

Management of the firm Wesfarmers also has an effectual communication stratagem that can aid them in the process of communicating stratagems or else achievements to their stakeholders. So, the firm prepares as well as presents annual along with half-yearly pronouncements via Australian Stock Exchange. 

Opportunity Statement: The business has the opportunity to expand outside the nation Australia and boost the overall growth potential. Furthermore, the company also develops overall quality, experience as well as service benchmarks across various stores for enhancement of productivity. Also, employee as well as customer loyalty initiatives across diverse businesses is also an opportunity for the company to exploit. 

Conclusion and Reference

In the end, it can be said that the study at hand helps in understanding the background of the company Wesfarmers, the product/service it serves and the industry in which it operates. The macro force analysis aids in understanding the environment in which the business thrives using PEST framework. The situation analysis also explicates in detail about customers, competitors as well as stakeholders of the firm. Thereafter, the study critically presents the SWOT analysis and concludes the opportunities and the problems currently facing the firm. Based on the study, it can be said that the management of the firm cam work towards expansion of the business for acquiring more market space and closely monitor all the non-performing segments of the business for optimization of growth potential.

References

Kotler, P. (2015). Framework for marketing management. Pearson Education India.

Goworek, H., & McGoldrick, P. (2015). Retail marketing management: Principles and practice. Pearson Higher Ed.

Chernev, A. (2018). Strategic marketing management. Cerebellum Press.

Weinstein, A., & Pohlman, R. A. (2015). Customer value: a new paradigm for marketing management. In Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (pp. 132-133). Springer, Cham.

Wesfarmers.com.au.(2018). Sustainability.wesfarmers.com.au. Retrieved 11 April 2018, from https://sustainability.wesfarmers.com.au/

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MRKT20052 Marketing Management And Digital Communications

In the case provided before fair work Australia, a plumbing manager lost his job because he failed to follow the set policies of the organization. The company had given clear instructions but the employee acted against the policies. This is not the case with Madrigal Engineering supervisor who sacked an employee and there was no set policies and no clear instructions on how to perform the duties.  In the case of Aly V Commonwealth Bank of Australia, Aly was warned for not following management set procedures and policies. Feedbacks inform of warning will help the organization win cases of unfair dismissal. For the case of Madrigal Engineering, the supervisor did not warn Oscar against coming to work late or even misconduct. Aly lost the unfair dismissal case as the Bank could prove that the employee did not follow the set standards. The decision was backed by contents of minutes of meetings that set the policies. Madrigal Engineering had poor documentation and they could not support the decision to dismiss Oscar and led to loss of the case.

The firm is also supposed to provide procedural fairness when dismissing employees. In the cases of Heidi Cannon V Mornington Peninsula-based poultry farm and Diana Menabue V V Bush in Altona, Heidi  and Diana fought successfully against dismissal on the spot by the firm. Madrigal Engineering did not give Oscar a chance to respond to the allegations and that is why they lost the case. Employee should be given a chance to defend themselves as sacking on the spot is illegal and employers loss such unfair dismissal cases. The procedure also involves investigating the allegations against the employees so as to avoid unfair dismissal. Employees who commit same mistakes should bear the same punishment regardless of the gender involved.

In the case of Anderson V Thiess Pty Ltd [2014], Anderson was sacked for sending offensive message but won the case on the grounds that , no written warning was issued.  In the case of Madrigal Engineering, the supervisor did not ask the employee why he was having misconducts and reporting to work late. Employees should also be treated fairly for effective performance management system and avoid adverse industrial hearings. Employees should not be discriminated on the bases of the race, origin, skin colour or even religion. Fairness should be granted to all employees when decisions are being made. In madrigal Engineering, Oscar claimed that he was sacked because he did not belong to the same ethnic back ground as the supervisor. Without clear documentation and procedures to back the dismissal decision, Oscar will win the case by arguing using discrimination laws.

In conclusion, without strong performance management system, the organization will waste a lot of resources through retention of inefficient workers and legal fees due to poor decisions. It is therefore, important that this organization should employ the performance management model that suits the needs of the firm. Proper documentation is also important in helping the firm make critical decisions which can result to industrial hearings.

References

Bray, M., & Stewart, A. (2013). From the arbitration system to the Fair Work Act: the changing approach in Australia to voice and representation at work. Adel. L. Rev., 34, 21.

De Waal, A. (2013). Strategic Performance Management: A managerial and behavioral approach. Palgrave Macmillan.

DeNisi, A. S., & Pritchard, R. D. (2006). Performance appraisal, performance management and improving individual performance: A motivational framework. management and Organization Review, 2(2), 253-277. 

Moynihan, D. P., & Lavertu, S. (2012). Does involvement in performance management routines encourage performance information use? Evaluating GPRA and PART. Public Administration Review, 72(4), 592-602.

Neves, P., & Eisenberger, R. (2012). Management communication and employee performance: The contribution of perceived organizational support. Human Performance, 25(5), 452- 464.

Pollitt, C. (2013). The logics of performance management. Evaluation, 19(4), 346-363.

Rolstadås, A. (Ed.). (2012). Performance management: A business process benchmarking approach. Springer Science & Business Media.

Stewart, A. (2011). Fair Work Australia: The Commission Reborn?. Journal of Industrial Relations, 53(5), 563-577.

Stewart, A. (2013). Stewart’s guide to employment law (Vol. 3). Sydney: Federation Press.

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